16 Examples of the Best B2B SaaS Product & Features Pages
Last updated: January 18th, 2024
In the competitive world of B2B SaaS, the design and content of your website must be meticulously crafted to attract and convert clients. So, if your website’s product and features pages are a little lackluster and losing visitors, it’s time for a revamp.
To inspire you, we’ve selected the best examples that provide you with actionable ideas to transform your own pages into effective conversion tools. We’ve handpicked the following software features examples to demonstrate best practices in B2B SaaS product and features page design, so let’s get into it.
GetFeedback is an intelligent platform that manages and collates customer feedback from multiple channels. Their features page clearly explains how the platform works, with additional information being a click away, while the imagery used displays the user-friendly dashboard and feedback forms. In terms of design, it’s a simple, uncluttered features page that gives the user just enough information to get them invested.
Goldcast is an events screening platform specifically designed for B2B marketers. Their product page has two CTAs at the very beginning – trial a demo or experience the platform for yourself. As you scroll down, they detail some of the features the platform is equipped with and what you can do with them. They have also added an FAQs section at the bottom of the page that answers common questions users have.
Squarespace is a popular drag-and-drop website builder. Their features page is sleek and includes a lot of animation and imagery. While this might be considered too distracting, it works for them because they promote designing beautiful websites. They display a carousel of website templates and run through the other features that can help you build and manage your website.
Toast is a software for restaurants that helps them seamlessly manage all their business, from online orders to marketing and even payroll. On their point-of-sale page, you’ll see some easily scannable points about the software, hardware, and payment systems. There are also some images displaying how the Toast POS kits look, including the onscreen display. Customer testimonials are included along with details about additional support, services, and training available. The page ends with the same signup form that you see at the top of the page – schedule a demo.
SmartRecruiters is a staff recruitment platform that takes the difficulty out of hiring and accelerates the process. Their product page outlines how the platform works and, as you scroll down, it introduces different feature functionalities.
Miro is a versatile project management tool. Their product page doesn’t include customer testimonials but instead has a trust badge banner that displays logos of major brands they work with. They then outline the different stages of project management and how their features can be used for this purpose. At the very bottom of the page, they include links to further information, like the latest updates, learning materials, and templates.
Bench is an accounting software aimed specifically at small business owners. After introducing how the platform works, the features page moves on to explain the features and what they do. The page ends with many customer testimonials for each feature and functionality, as well as a trust badge banner and CTAs.
Workplace is another collaborative working tool for remote staff. At the top of the features page, they have a carousel displaying images and a short description of the different features available. As you scroll down the page, you can explore each feature in more detail.
Baremetrics, a subscription analytics software, has a separate page for each functionality – control center, smart dashboards, and forecasting, to name a few. They include imagery that shows how the features look and work, as well as customer testimonials about each feature. At the bottom of the page, there are links for more features so you can continue exploring all the capabilities.
TravelPerk is a corporate travel management system. Their features page outlines what you can do with the platform and how it makes business travel easier. Each feature block is clickable so you can access more information, and they include a trust badge banner. They don’t have direct customer testimonials available on their product page, but they have links leading to some major review sites.
Pleo is a fintech banking solution specifically for businesses. Their features page has a trust badge banner followed by a quick introduction to how the platform works. You’ll then see a customer testimonial, and as you work your way down the page, each feature is explained in more detail. You can also find links to reputable review sites if you want to explore those further.
ServiceNow is an all-in-one business automation platform. They offer a lot of features and have detailed each feature on separate pages. They provide a video demonstration of the feature use, one detailed testimonial, as well as links to more customer reviews. At the end of the feature page, they include links to related articles and frequently asked questions.
Proposify is a platform for developing and documenting business proposals. Their product and features page includes a range of content and media types – text, images, and video – to outline everything the user needs to know about the platform’s features and functionality. CTA buttons to book a demo or start a free trial frequently appear as you browse the page.
BambooHR is a one-stop-shop HR solution for businesses of all sizes. Their product overview page has features grouped into broad categories with brief details on the functionality you get. There are also links to read about each feature in more detail and a video demonstrating the platform in use. They have one detailed customer testimonial.
Bynder is a digital asset management platform. They start their product page with a collection of user review ratings and a product statement. Each of the platform’s functionalities is outlined, while the CTA buttons encourage the user to schedule a demo or learn more. In a twist on displaying customer testimonials, they have a carousel of customer case studies that include quantitative figures.
ProductPlan is a product roadmapping software. They list different features and brief details on the capabilities of each. Overall, there isn’t a lot of excess fluff, just the necessary information, some images, and CTA buttons. The free trial is boldly promoted at the very bottom of the page.
Must-Have Elements of The Perfect Features Page Design
A B2B SaaS features page intends to give the user a deeper insight into the product and feature functionality. They’re already interested enough to move past the homepage and now they need more information to draw them closer to becoming a customer.
Key elements for an impactful product and features page include an intuitive page structure, engaging visuals, and customer-centric content.
If the content doesn’t meet the users’ needs and answer their questions, they’ll bounce off your site pretty quickly. Therefore, you need to ensure the content clearly explains the product and how each feature works. It should resonate with the customer’s needs, addressing their pain points with your solutions. If you need a little help getting the content marketing right, our expertise can provide the boost your website needs.
Similarly, the page structure should be easy to navigate so potential customers can easily find the information they’re looking for. Images are also crucial to selling your product and, sometimes, provide more value than words can give. Make sure the images you use on your features page are all useful and linked to the content in the discussion.
We can’t overstate the importance of getting the structure of your SaaS website right. As time goes by and market trends and customer expectations evolve, you may need to update it so it stays relevant and user-friendly.
But, before you get stuck into a full refresh and redesign of your features page, take our free SaaS scalability score self-assessment. This tool will assess your SaaS business based on nine different revenue accelerators to give you an idea of how your business compares to the competition.
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:
- Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
- If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
- If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.