20 Examples of the Best SaaS Testimonials Pages
Last updated: August 16th, 2024
A testimonial landing page can be a powerful tool for enhancing trust and credibility in your product.
The various independent review sites, forums, and social media platforms provide an unbiased space for customers to share their thoughts. You can leverage them to remove purchasing hesitation – in one example, an e-learning business that included customer testimonials on their site saw a 34% increase in conversions.
We have a collection of outstanding SaaS testimonial examples from which you can draw inspiration. Each example has its unique style and combines different review formats, including written reviews and video testimonials.
Have a look at these 9 testimonial website examples to find your winning format.
Mixpanel

Mixpanel is a powerful product analytics platform for SaaS companies to collect and process the necessary data without the need for SQL knowledge.
They have a particularly engaging testimonials page featuring a carousel of user reviews and comments from Twitter and other feedback sources. Users can scroll through featured testimonials from leading brands in various industries or scroll down further to see a range of case studies and success stories from clients. Mixpanel also includes some statistics to back up their customers’ happy reviews.
What makes this testimonials page stand out is the variety of social proof. They have social media reviews and in-depth case studies, as well as some attention-grabbing statistics.
Zendesk

Zendesk is an excellent customer service platform that helps businesses streamline customer communication. Their testimonials page has a simple, clean layout and hosts over 400 detailed client success stories.
They have designed the page to display three featured stories at the top before listing the remainder of the testimonials. All 400 testimonials and customer stories can be filtered by industry, business challenge, region, or company size. This enables interested users to find a similar business to theirs and visualize how Zendesk could work for them. You’ll also find logos of well-known brands that use Zendesk and a CTA to start a free trial or see a demo.
Zendesk has opted against using short review statements from trusted review platforms and has instead put all their resources into producing and publishing these long-form case studies. This is what makes their testimonials page a powerful tool for converting customers.
Canva

Canva is an easy-to-use multifunctional design tool for businesses and individuals. Their testimonials page is another great example of how simple and strategic can be very effective.
Just like Zendesk, they have a large collection of customer case studies. They include a high-profile customer story as a featured article, followed by a grid of all customer stories to filter through. At the bottom of the page, they have all their social proof – the statistics that indicate how many monthly users they have and the percentage of Fortune 500 companies that use Canva. There are also awards from major online review sites and a CTA leading to Canva sales.
The detailed customer case studies help add more context and greater depth than simple short-form customer reviews, ultimately making this page more effective at converting.
HubSpot

HubSpot is a platform that offers businesses a wide range of functionalities, including sales, CRM, marketing, and e-commerce tools. Their testimonials page is the only example on our list that makes excellent use of the live G2 Score Grid and Gartner Magic Quadrants. These visuals are embedded so users can see where HubSpot stands against similar platforms.
This page also has another advantage – a selection of the review site awards they’ve won displayed front and center. This shows visitors they are popular with customers and highly regarded within the industry by other industry leaders.
Scattered throughout the page are customer testimonials, and they end the page with impressive statistics on the number of customers they have worldwide.
Notion

Notion allows customers to manage documents and tasks more effectively using their tools and functionality. Their customer stories page encourages site visitors to read it like a blog, emphasizing the actual success stories they share.
The page has a collection of longer case study articles that can be filtered by company size, followed by short testimonial statements at the bottom. They also include a CTA to sign up for either the web or desktop app versions.
Keap

Keap is all about small business CRM and automation, helping their customers boost growth and minimize overtime spent on routine tasks. Their reviews page is nicely designed, allowing users to easily scan and absorb the important details.
It includes reviews and star ratings from popular review sites like Capterra and G2, which work to capture the reader’s interest. They also highlight a couple of outstanding case studies, outlining the benefits in more detail, including the percentage sales increase after moving to Keap. There is a CTA in the middle of the page to break it up and encourage visitors to try the platform for free or check out prices.
Figma

Figma is an advanced collaborative design tool specifically for web applications. Owing to their design expertise, they often provide excellent examples of interesting and different page layouts, and their testimonials page is no exception.
They include a mixture of written case studies and video testimonials, as well as guides and tips based on how several customers are using Figma. This variety of media types means there’s something to grab the attention of every visitor. They keep the page interesting, giving visitors more time to click on the CTA to try Figma for free.
Slack

Slack is a business messaging app designed to improve productivity and smooth out workflows. Their customer stories page is shorter than others but clear and to the point.
The page begins with a demo video, and they draw attention to three featured stories. But as users scroll down, they see the full collection of customer reviews and feedback on the platform. All stories can be filtered by industry type, department, business size, and region, which shows how versatile Slack is as a tool.
At the very bottom of the page, they include statistics on the amount of money saved by customers using Slack and the increased productivity the platform has brought them. This media variety for displaying testimonials is a helpful way to engage all visitors, so no wonder it’s used by several companies on our list.
Buffer

The last example we have is from Buffer, a web and mobile application that helps businesses manage all their social media accounts in one place. Their testimonials page is called Buffer Love, and it showcases all the things their customers love about the platform in a truly minimal way.
This page has a distinctively social media-inspired look to it, which is not surprising given its target users. They have chosen to embed comments left by customers on X (formerly Twitter) directly on the page, which is a very effective strategy and easy to set up. In addition, they feature several comments from their customers, including their company and position title, which gives these testimonials more weight and credibility.
Frame.io

Frame.io is a collaborative platform for those involved in media and video production. Their testimonials page is a great example of a sleek, dark-mode design that’s appealing to many professionals in that industry.
The page features a rotating carousel of customer logos, highlighting their user base. It also displays impressive customer results, such as an 870% ROI after 3 years and a 26% productivity increase. A collection of featured case studies with brief summaries encourages readers to see the rest of the story.
If that wasn’t enough, there’s another carousel of featured testimonials with large images at the bottom of the page. Finally, their call to action button is strategically placed in a sticky header bar at the bottom of the page. Overall, the testimonials page is perfectly designed to appeal to their target market of visual creatives.
Appraisd

Appraisd is an employee performance management software that promotes an empathetic and personal approach to management. Their testimonials page starts with review scores from Capterra and G2, as well as a statement about their 60,000 satisfied customers.
Their page displays a collection of testimonials and customer success stories in a variety of ways. First, there is a featured customer story that the reader can click on to see more. This is followed by three recent customer stories and three customer feedback statements. The next block on the page displays all of the customer stories that can be filtered by industry type or topic. This diverse presentation keeps users engaged while allowing them to find relevant examples.
After giving visitors a taste of how effective the product can be, the page concludes with a final section on why leading organizations choose Appraisd.
Homerun

Homerun is a specialized recruitment software designed to help companies take control and make the hiring process easier. Their testimonials page is presented in a very unique format – it’s broken up into sections of testimonials by industry.
Each section briefly states how and why Homerun benefits companies in that industry, followed by customer logos and a featured customer story. This testimonials page is designed with conversion as a top priority. There are call-to-action buttons spread throughout to allow the user to find out more without scrolling back to the top or down to the bottom of the page.
At the bottom of the page, they ramp it up a notch and include call-to-action buttons for a free trial or a demo, highlighting the trial length and no credit card requirement. This design focuses on easy information access and sign-up process to boost conversions.
Ada

Ada is an AI customer service tool that helps businesses cut costs on customer support. Its very simple but appealing testimonials page initially grabs visitors’ attention with the statement that it has helped 350+ customers save time, money, and resources. Then, it highlights the results three companies have achieved from using Ada.
The page displays brand logos from loyal customers and clickable tiles to explore a range of featured case studies. They’ve kept it simple by including tiles that show only the company name, leading to the full case study when clicked. With a single call-to-action for a demo at the top, this page maintains a clean, simple, and effective design.
Submittable

Submittable is, as they call it, a social impact platform. The platform is designed primarily for non-profits to develop and monitor funding rounds as well as manage and report on projects. Their testimonials page is a prime example of how to keep distractions to a minimum. There is one featured case study with an image, and the rest of the page uses block color and company logos.
The featured case study is front and center to grab visitors’ attention. The page highlights their 11,000+ happy customers and provides key statistics, such as 95% customer satisfaction and 3.5 hours average weekly time saved on admin tasks. This sets the scene and intrigues visitors to explore more of their customer stories further down the page.
There is a CTA to talk to sales in the sticky header bar at the bottom of the page as well as a demo CTA, keeping the design short and sweet.
Hiver

Hiver is an email-based customer support tool. The testimonials page is striking and visually engaging, with diverse content that includes reviews, social proof, and feedback displayed in various styles. There’s a customer video review, social proof badges, a slider of reviews, featured case studies, and a constantly rolling carousel of customer feedback.
At first, visitors will see the customer review video followed by a selection of logos from some of the 1500 Hiver customers. As they scroll down, they will see a selection of customer stories to explore further. There is also a banner displaying the Hiver star ratings from sites like Capterra and G2.
Toward the bottom of the page is a rolling carousel of customer feedback embedded from G2. The page concludes with a CTA to sign up or check out their pricing options.
Samsara

Samsara is an operations management platform that connects teams, systems, and data. Their testimonials page includes social proof in the form of brand logos, both video and written testimonials, and a downloadable whitepaper lead magnet.
Their full range of customer stories can be filtered by industry, product, or region, making it easy for the user to find relevant information. It’s a good example of a brief but professional and effective testimonials page.
Clari

Clari is a RevTech specialist helping other SaaS companies, like Cisco and Zoom, track and monitor revenue growth. Their testimonials page begins with a video from one satisfied customer. You’ll then see a slideshow featuring headshots and snippets of reviews from other high-profile customers.
The rest of the page is filled with detailed case studies from customers in various industries. The sticky header with the CTA to see Clari in action and request a demo follows the user down the page. This means that visitors can easily request a demo at any point while browsing through case studies without having to scroll all the way to the bottom of the page.
Bizzabo

Bizzabo is event management software that allows companies to deliver engaging experiences. Their testimonials page displays customer success stories in a variety of ways – they have snippets of comments from featured customers, highlighted results and hard data, and more detailed case studies.
As visitors scroll down the page, they’ll see logos of other notable Bizzabo customers, including Forbes, HubSpot, Bloomberg, and Time. They have also featured results from a conference that made use of their wearable tech devices, drawing attention to the number of leads generated and contact exchanges amongst attendees. Then comes a featured snippet from a customer testimonial along with some statistics about Bizzabo use worldwide and the total number of customers. The page ends with a full range of customer case studies, which can be filtered by industry, event type, and use case.
Encharge

Encharge is a marketing automation platform competing with established services like HubSpot and ActiveCampaign. Although their testimonials page only features a few case studies, they’ve maximized its potential by also including other forms of social proof, like scores from review sites such as Trust Pilot, G2, and Capterra.
The page also displays logos of Encharge’s customers, including Landbot, Samdock, and Swipe Pages. At the bottom of the page, they wrap it up with a final statement outlining why Encharge is better than other options. You’ll also see a powerful review snippet from one customer. The CTA to get started or book a strategy call is strategically placed just below.
Airship

The last example we have is from Airship, a mobile app development platform used by some of the world’s most recognizable brands, such as McDonald’s, ASDA, Vodafone, BBC, Zillow, and the Wall Street Journal. Their testimonials page is almost entirely filled with tiles of customer logos, with the exception of two reviews that break up the page.
At the top, users can access more customer success stories, including case studies, reports, ebooks, templates, datasheets, and guides. This content is filterable by industry type, topic, or keyword search, providing comprehensive information for potential customers.
How to Design the Best Testimonial Landing Page?
A good testimonial landing page is about organizing your social proof for maximum effect.
Here are key elements for a well-designed testimonial landing page:
- Scannability: Visitors should be able to easily scan through multiple testimonials. Including a filter or search function can greatly improve user experience.
- Direct Embedding: Reviews posted on social media channels like X can be directly embedded into your page. Similarly, popular review sites like G2 and Capterra allow reviews and awards to be displayed on your website.
- Video Testimonials: Incorporating video testimonials is a great way to capture visitors’ attention and provide a more dynamic review format.
- Impactful Statistics: Highlighting statistics that showcase the number of your customers, the global reach of your company, cost savings experienced by your customers, and so on, is another effective way to reinforce your credibility.
- Personal Touch: Including a reviewer’s name, job title, and industry or company name makes testimonials more relatable, helping potential customers envision the benefits for themselves.
The Value of Social Proof Marketing
The value of social proof marketing should be a no-brainer. If a user is on the fence about purchasing a product or trial, they will likely be easily influenced by others’ decisions and experiences. Consumer research shows at least 95% of consumers will seek out online reviews before making a purchase.
When consumers see that others from a similar industry have had positive experiences with a product or service, they feel more reassured about their own potential purchase. Online testimonials incorporated into your webpage design will help validate and give credibility to your product.
A trustworthy, credible brand will have customers coming back time and time again. In addition, these happy customers are more likely to advocate for your product and add to the increasing supply of positive endorsements.
Overall, the value of social proof marketing lies in its ability to foster trust, credibility, and confidence among consumers. This drives conversion rates, enhances brand reputation, and positively influences purchasing decisions in the highly competitive SaaS market.
Get More From Your Content
These SaaS testimonial examples are some of the best we could find. There’s plenty there to get inspiration from and build your testimonial landing page for success.
Of course, it’s important to make every word count and develop the testimonials page in conjunction with a carefully planned marketing strategy. Conveniently, Powered by Search offers a range of tailored content marketing services. Whether you need help optimizing your content strategy or simply crafting high-converting copy, we can help.
At the same time, know just where you stand against the competition. Get your SaaS scalability score to find out. This tool will assess how well you attract, engage, and convert leads and give you a starting point for business growth.
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