How to Create Pain Point Content That Converts

Summary

Most B2B SaaS companies are aware of the importance of speaking to customer pain points to their marketing. But they often have no practical ideas for how to actually do this. As a result, they tend to speak only about that products, features and benefits in that content. In this episode, we discuss the problems with that approach and what to do instead

Show Notes

Accompanying blog post: How to create pain point content that converts

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