Summary
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
Show Notes
Accompanying blog post: SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
In this episode, we’ll look at:
- Why many SaaS companies are leaving money on the table by missing out on high quality signals
- How to avoid these common pitfalls to build a truly great customer research framework
- How to use those customer insights to improve SaaS marketing
By the end of this episode, you should have the fundamentals to start building a framework for customer
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insight