SaaS Marketing Bites

The “Boomerang Method” Remarketing Strategy for SaaS

Summary

The vast majority of B2B remarketing strategy uses “one-size-fits-all” messaging. But as we’ve seen, there are more efficient remarketing strategies for SaaS.

Show Notes

Accompanying blogpost: The “Boomerang Method” Remarketing Strategy for SaaS

The vast majority of B2B remarketing strategy uses “one-size-fits-all” messaging. But as we’ve seen, there are more efficient remarketing strategies for SaaS.

The best remarketing strategies for SaaS, segment audiences based on the specific actions they take on site, and then present them with content that matches their intent.

From there, by expanding your retargeting strategy beyond just the trial or demo signup phase, you can encourage more product usage and tier upgrades while reducing customer churn — all of which will result in increased recurring revenue that makes your efforts worth it.

SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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