Why we optimize lead quality before focusing on volume and cost

Summary

Most people think about scaling volume of leads as a priority. But that’s the wrong way to drive business. Instead focus on quality then volume then cost.

Show Notes

Accompanying blogpost: Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost
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When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they’re winning.

In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad leads, high spend and almost nothing to show for it.

The approach that we take with our client’s paid media is to focus on scaling quality before scaling volume and then optimizing the cost.

In this article, we look at:

Common mistakes companies make when scaling campaigns
Why lead quality is more important than quantity
Our process for optimizing your campaigns

By the end, you’ll know how to create a simple, effective plan for optimizing your leads and getting the best results from your PPC campaigns.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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