In university, I chose to major in psychology because, the way I saw it, psychology is relevant to pretty much every career path. Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. Unless your job is to count every grain [...]
Posts By: Brett Langlois
The Future of Content Marketing
Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see why. Companies that blog get 55% more website traffic and 70% more leads than companies that don’t blog. Not only that, but content marketing is [...]
Top Journalists Weigh In On How to Pitch the Media
Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be noticed. If you wanted to get press coverage for your business 20 years ago, you would send a press release or media kit to a [...]
Top 10 SEO Tools Worth the Price
Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there. Please note, many of these tools offer free versions as well, but for full [...]
Top 10 Free SEO Tools for Beginners
No matter what your level of expertise is with SEO, you’re always somewhat limited by the tools you use. Thankfully, there are a number of excellent tools available online, many at no cost. These tools are particularly useful if you’re just starting out in SEO like me. Today I will take a look at the [...]
Search Tips of the Week: How to Get the Most Out of Sitemaps
This week’s search marketing roundup includes tips on how to get the most out of sitemaps, how to make any topic sound interesting, a guide to what makes people share content, 11 inspiring quotes from Seth Godin, and a video on how to make the most out of user data in your SEO campaigns. A [...]