Challenge

One of Canada’s biggest property and casualty insurers came to us in 2013 with a slew of marketing goals, although they had a few initial reservations. They weren’t sure what kind of results digital marketing an agency could bring them.

They needed to increase their online visibility for relevant keywords. Their site wasn’t pulling as much organic traffic as they would have liked, and their competitors were starting to take the digital space more seriously.

We knew that challenge would be significant, but we were excited to work in their industry and eager to put all of their reservations to rest.


Solution

While we can’t say every amazing secret about our work with this leading property and casualty insurer client, we’re happy to share what we can. We offered full service SEO solutions to their website and grew their online reputation.

We helped create an infographic that landed our client several anti distracted driving advocates and we also built a brand feature program that resulted in content collaborations with leading tire and appraisal companies.

Furthermore, our team removed a Google penalty and surpassed pre-penalty website performance. This combined effort has helped increase the client’s domain authority.

Results

  • Organic traffic increase by 33% YoY. 
  • Unique visitor increase by 29% YoY.
  • Quotes started increased by 104% YoY.
  • Quotes completed increased by 167% YoY.
  • 1st page keyword rankings on Google.
  • Created an infographic that was shared hundreds of times and helped create strategic partnerships.

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