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    Guide to Google Analytics: Video Tutorial

    Last updated: February 5th, 2014

    Google Analytics Tutorial Explanation

    The latest addition to the Powered by Search YouTube channel is a video explaining Google Web Analytics for 2014. New additions have been explained and old ones have been touched as well. Humans are visual characters, for this reason we created a video tutorial explaining everything you need to know about navigating through your Google Analytics account so you can gain insights on what’s happening on your site.

    Google Analytics 2014 Tutorial Timeline

    Google Analytics Introduction – 00:00 – 00:28

    Audience Overview – 00:29 – 06:58
    ( visits, unique visitors, page views, pages/visit, avg, visit duration, bounce rate, new visits, exit rate, unique page views)

    Customization Tab (Custom Reports) – 07:10 – 09:56

    How to Create a Custom Report – 07:30 – 09:56

    Admin Area – 09:57 – 17:18

    Goals & Filters – 10:25 – 10:49

    Personal Tools & Assets – 10:50 – 17:18

    Segments – 10:50 – 11:00

    Annotations – 11:00 – 12:34

    How to Create an Annotation – 11:10 – 12:34

    Attribution Models – 12:35 – 14:14

    Custom Channel Groupings – 14:14 – 14:27

    Custom Alerts – 14:27 – 15:15

    How to Create a Custom Alert – 14:42 – 15:15

    Scheduled Emails – 15:15 – 15:39

    How to Schedule Emails – 15:25 – 15:39

    Shortcuts – 15:39 – 17:07

    Related: Salesforce & HubSpot: How Using Both Tools Together Makes Marketing and Rev Ops More Effective

    How to Create Shortcuts – 15:50 – 17:07

    Share Assets – 17:07 – 17:18

    Side Bar (My Stuff) 17:20 – 18:48
    (Dashboards, Shortcuts, Intelligence Events)

    Standard Reports – 18:48 – 36:36

    Real Time – 18:48 – 20:25

    Audience – 20:25 – 23;52
    (Demographics, Interests, Geo, Behavior, Technology, Mobile, Custom, Visitors Flow)

    Acquisition – 23:52 – 32:02
    (Channels, Traffic, Referrals, Campaigns, Keywords, Cost Analysis, AdWords, Social, Search Engine Optimization)

    Behavior – 32:02 – 35:20
    (Behavior Flow, Site Content, Site Speed, Site Search, Events, AdSense, Experiments, In-Page Analytics)

    Conversions – 35:20 – 36:36

    Thanks for watching! Don’t forget to subscribe to the Powered by Search YouTube Channel for upcoming videos.

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