SaaS Reporting: Solve Metric Overload and Drive Growth (Tools and Tactics for Real-Time Insights)
Last updated: October 3rd, 2024
Mastering the art of collecting and analyzing SaaS metrics is the key to retrieving valuable business insights and staying ahead of the competition. This guide is designed for those in leadership roles who seek to harness the power of data for strategic growth.
In this article, we’ll cover the benefits of establishing a robust metrics monitoring system. We’ll also provide actionable insights into selecting essential metrics, setting up KPIs for your metrics, utilizing the best tools to create impactful SaaS reports, and more.
Let’s get right into it.
The Importance of Monitoring Metrics for SaaS
Monitoring metrics is crucial for B2B SaaS companies because it provides actionable insights into the business’s health and performance. However, the key lies in selecting the right metrics, as not all are equally relevant. By identifying and focusing on the most important metrics, companies can identify trends, spot potential issues, and measure the effectiveness of their strategies.
Ultimately, this data-driven approach leads to better resource allocation, improved customer satisfaction, and a sustained competitive advantage.
Key Metrics to Track
To make sound data-driven decisions and master SaaS reporting, thoroughly understanding and tracking a range of metrics is essential. The following metrics are crucial for achieving strategic business goals and should be regularly monitored, benchmarked, and analyzed:
Time-To-Value (TTV)
TTV measures how long it takes before a customer realizes the benefit of the product. A lower TTV value is better because it indicates that onboarding processes are optimal and customers get the solutions they need quickly. This is also a good sign that customers are satisfied and more likely to retain long-term.
How to Calculate TTV?
Calculating TTV involves first identifying the key indicator of a customer finding value in your product. Then measure the time from sign-up to this value realization point. Consider using customer surveys or product usage data to pinpoint this moment accurately.
Common Pitfalls for Interpretation
- Misidentifying or failing to clearly define the “value” indicator in TTV.
- Not segmenting the audience leads to skewed interpretations.
- Neglecting to track the customer journey beyond TTV to ensure continued success.
Customer Acquisition Cost (CAC)
The CAC is the cumulative costs associated with acquiring each customer. It’s an essential metric for SaaS companies because it highlights whether or not expenses outweigh the revenue from new customers. Using this metric, businesses can optimize their pricing strategies, reallocate marketing spend to more cost-effective channels, and assess the overall efficiency of their growth efforts.
How to Calculate CAC?
To calculate your CAC you need to know your total expenses for both sales and marketing, and the number of new customers acquired over a specific period.
The formula looks like this:
CAC = (marketing spend + sales spend) / number of new customers
Common Pitfalls for Interpretation
- Failing to factor in or analyze results by individual marketing channels.
- Omitting hidden costs, such as software purchases for the team, from the total expenses.
- Analyzing CAC in isolation without considering Customer Lifetime Value (LTV).
Payback Period
The Payback Period is the time it takes to recoup the costs of acquiring a new customer. If a customer churns before the end of the payback period, your business doesn’t get the value out of that new customer. This metric helps businesses understand if there is a problem with customer retention, optimize prices, and dictate the marketing strategy. A shorter payback period indicates a more efficient business model.
How to Calculate Payback Period?
Calculating the Payback Period requires first identifying your CAC. The cost to acquire each new customer is then divided by the monthly subscription amount, which tells you how long it will take to recoup those costs.
The formula looks like this:
CAC Payback Period = CAC / average revenue per user per month
Common Pitfalls for Interpretation
- Failing to consider Payback Period in conjunction with Customer Churn rates.
- Not accounting for discounts and promotions that can artificially alter the Payback Period.
- Underestimating CAC when calculating the Payback Period.
Return on Investment (ROI)
ROI is the profit associated with investment in marketing and sales efforts. This enables marketers to assess the success of specific campaigns to maximize impact or make optimizations. It’s crucial for justifying marketing budgets and identifying the most effective strategies.
How to Calculate ROI?
The ROI calculation is pretty simple and only requires the amount invested and the returns gained.
The formula looks like this:
ROI = net return / cost of investment
Common Pitfalls for Interpretation
- Assuming poor ROI from initiatives and campaigns that may not be easily reflected in short-term ROI metrics.
- Failing to incorporate all costs in calculations leads to inflated or underinflated ROI interpretations.
- Not considering Customer Churn when interpreting results, particularly when the churn rate is high.
Site Visitors/Organic Traffic
This is the total number of users for a period who visit your site as a result of unpaid search engine visibility or direct links. Providing your content marketing is targeted correctly, a high organic traffic rate means qualified leads are directed to your website. And qualified leads have a higher chance of converting. In addition, organic traffic is an indicator of the results of sustainable and more cost-effective content marketing efforts.
How to Calculate Organic Traffic Rates?
Organic traffic can be measured by any quality web analytics tool like Google Analytics.
Common Pitfalls for Interpretation
- A drop in Organic Traffic may not be cause for concern if other metrics show positive signs. This fluctuation could be a result of normal variability and may not significantly impact customer acquisition or revenue.
- An increase in organic traffic is only valuable if it represents high-quality traffic that aligns with your target audience and business goals.
Lead to MQL Rate
The Lead to MQL Rate is the percentage of leads who become qualified as Marketing Qualified Leads (MQLs). This metric tells you about the quality of the leads you’re acquiring from your PPC or organic marketing efforts. A higher percentage of leads moving through to become MQLs is better, indicating effective targeting and lead nurturing processes.
How to Calculate Lead to MQL Rate?
To begin with, you’ll need to identify the point at which leads can be determined as MQLs. After this, you only need to know the number of leads you acquire in a set time period.
The formula looks like this:
Lead to MQL Rate = (leads determined as MQLs / total number of leads for the time period) * 100
Common Pitfalls for Interpretation
- Assuming the quantity of leads to MQLs is the best measure of success, when in fact, the quality of these leads is what ultimately translates into conversions.
- Unclear MQL criteria will lead to inconsistent data capture and low trust in the results.
- Not segmenting by channel can lead to a distorted overall picture of the Lead to MQL rate.
MQL to SQL Rate
Moving on from the Lead to MQL Rate is the MQL to SQL Rate. This is the percentage of leads who move from the MQL stage to become qualified for discussion and nurturing with the sales team. This metric is valuable because it identifies issues with lead nurturing that may be preventing leads from progressing through to SQL status. When inefficiencies are pinpointed, adjustments can be made to marketing and sales processes to improve conversion rates.
How to Calculate MQL to SQL Rate?
Firstly, establish the number of MQLs you have over a set period of time and the number of SQLs you have for the same period of time.
The formula looks like this:
MQL to SQL Rate = (number of SQLs / number of MQLs) * 100
Common Pitfalls for Interpretation
- Inconsistent handoff from marketing to sales can skew the results and interpretation of the results.
- Not considering a long sales cycle can lead to assuming the MQL to SQL rate is bad.
- Irregular review of qualification criteria can lead to inaccurate results.
Expansion Revenue
Expansion revenue is the additional Monthly Recurring Revenue (MRR) generated from existing customers through add-ons or plan upgrades. This metric is crucial for SaaS businesses as it indicates customer satisfaction, the effectiveness of upselling strategies, and overall growth potential. Expansion revenue often comes with lower acquisition costs, making it a highly profitable avenue for growth.
How to Calculate Expansion Revenue?
Sum up all MRR increases from existing customers due to upgrades or additional services over a specific period. Track this metric monthly or quarterly to identify trends and opportunities for improvement.
Common Pitfalls for Interpretation
- Assuming strong Expansion Revenue figures indicate overall positive performance without considering Customer Churn.
- Not segmenting Expansion Revenue can hide important details about which groups are underperforming.
- Assessing Expansion Revenue without considering LTV can lead to underestimating the long-term value of customers and their potential for future upgrades.
Contraction Revenue
Contraction Revenue represents the MRR lost due to plan downgrades or partial churn. While customer churn measures complete customer loss, Contraction Revenue provides insights into partial revenue loss. This metric helps identify potential issues with product-market fit, pricing strategies, or customer satisfaction before they lead to complete churn.
How to Calculate Contraction Revenue?
Add up all MRR decreases from existing customers due to downgrades over a specific period. Analyze this alongside customer feedback to understand and address the root causes of contraction.
Common Pitfalls for Interpretation
- Overemphasizing the impact of Contraction Revenue without considering Total Customer Value, when the overall effect may be relatively small.
- Failing to investigate and understand the reasons behind subscription downgrades, which could provide valuable insights for product improvement or customer retention strategies.
- Misinterpreting subscription downgrades as complete customer churn.
Conversion Rates
Conversion Rate measures the percentage of leads who complete a desired action, such as signing up for a trial, requesting a demo, or becoming a paying customer. This metric is vital for assessing the effectiveness of your marketing funnel, sales processes, and overall customer acquisition strategy.
How to Calculate Customer Conversion Rate?
The exact calculation will depend on your conversion goal, for example, if a conversion is determined as signing up to a mailing list or a paid subscription.
The formula looks like this:
Conversion Rate = (number of conversions / total number of leads) * 100
Common Pitfalls for Interpretation
- Unclear or inconsistent definitions of what constitutes a conversion can result in misleading conversion rates.
- Failing to segment results or identify specific touchpoints in the customer journey can lead to inaccurate assumptions about the most effective channels or stages in the conversion process.
- Assuming that a high conversion rate percentage is a win, when the volume of customers is small and it may not be enough revenue.
Monthly Recurring Revenue/Annual Recurring Revenue (MRR/ARR)
MRR and ARR are fundamental metrics for subscription-based SaaS businesses, representing predictable, recurring revenue streams. These metrics are crucial for financial planning, forecasting, and assessing overall business health and growth.
How to Calculate Recurring Revenue?
To calculate MRR, you need to know the average monthly billed amount and the total number of customers. To get the ARR, you only have to multiply the MRR figure by 12.
The formula for MRR looks like this:
MRR = average subscription amount per customer * total number of customers
Common Pitfalls for Interpretation
- Assuming a good MRR means sustainable long-term performance, when MRR is better used in conjunction with other metrics for long-term forecasting.
- Not segmenting customers can lead to a misinterpretation of the reasons behind MRR change.
Average Revenue Per User (ARPU)
The Average Revenue Per User is the amount of recurring revenue you expect to make from each customer. This is a good metric to know because it helps you understand how much revenue you’re generating from each customer and whether there’s room to increase the value gained from each customer. It can also be analyzed by customer segments to identify high-value customers.
How to Calculate ARPU?
This metric is relatively easy to calculate, you only need to know your MRR and the total number of customers you have.
The formula looks like this:
ARPU = MRR / number of customers
Common Pitfalls for Interpretation
- When results are not segmented, they are impacted by outlier data, and it’s difficult to understand the difference between high-value and low-value customers.
- By not assessing ARPU with Expansion revenue and Customer Churn, it’s possible to assume revenue growth when the customer base is actually shrinking.
- Assuming ARPU shows the same thing as LTV can be misleading, given that one is annual and the other covers the entire customer relationship lifetime.
Customer Lifetime Value (LTV)
LTV estimates the total revenue a business can expect from a single customer account throughout their relationship. This metric is crucial for assessing long-term business health, informing customer acquisition strategies, and determining how much to invest in customer retention.
How to Calculate Customer LTV?
To calculate LTV, you’ll need to know the average duration customers stay subscribed to your SaaS, as well as the ARPU.
The formula looks like this:
LTV = ARPU * customer lifetime
Common Pitfalls for Interpretation
Overestimating the customer lifetime will lead to inaccurate results and poor quality forecast models.
Using an outdated LTV value for business forecasting and decision making will likely lead to inaccurate budget allocations or targeting the wrong customer segments.
Churn Rate
Churn Rate measures the percentage of customers who cancel or don’t renew their subscriptions over a given period. It’s a critical indicator of customer satisfaction and product-market fit. High churn rates can significantly impede growth and profitability.
How to Calculate Churn Rate?
Calculating churn rate is quite easy, you only need to know how many customers have subscribed and how many have left over a given period.
The formula looks like this:
Churn rate = (lost customers / total number of customers of the period) * 100
Common Pitfalls for Interpretation
- Not digging deeper by analyzing corresponding churn data, like MRR churn, can limit insights.
- Not defining what constitutes “churn” will lead to inconsistent results.
- Assuming a high Churn Rate is purely because customers are unhappy with your product when a closer look at your pricing model or onboarding process may be necessary.
Quick Ratio
The Quick Ratio is a comprehensive metric that measures a SaaS company’s growth efficiency by comparing revenue growth to revenue losses. It provides a snapshot of business health and scalability, making it valuable for investors and stakeholders.
How to Calculate the Quick Ratio?
To calculate the Quick Ratio, you’ll need a few metrics at hand. You need to know MRR, Expansion Revenue, Churn, and Contraction MRR.
The formula looks like this:
Quick Ratio = (MRR + Expansion Revenue) / (Churn + Contraction Revenue)
Common Pitfalls for Interpretation
- Because the Quick Ratio doesn’t account for cash flow or business liquidity, companies may appear more financially stable than they really are.
- Considering the Quick Ratio in conjunction with other metrics like MRR will give more clarity.
- It’s important to analyze the Quick Ratio and how it changes over time to identify any issues in profitability.
So, which of these metrics should you focus on?
How to Choose the Right Metrics
Choosing the right metrics from the start is crucial for consistent, long-term business analysis. It’s essential to identify which questions need answering about business performance, user engagement, and financial health before choosing your metrics.
Here are some common questions and the metrics that can help answer them.
How Effective is the Customer Onboarding Process?
Effective customer onboarding is vital for customer retention and long-term loyalty.
- A low LTV backed up by a high customer churn rate tells you that customers are leaving too soon. This can be due to a problem with your onboarding process.
- A long TTV might indicate customers are struggling with your product’s learning curve.
Analyzing these metrics together can help pinpoint where in the onboarding process customers are encountering difficulties.
Is Our Marketing Strategy Cost-Effective?
Quantifying and justifying marketing spend can be challenging. The Return on Investment (ROI) metric is crucial for this assessment:
- An ROI percentage greater than 100% indicates you’re generating more return than you’re spending.
- A consistently low or negative ROI could suggest inaccurate audience targeting, ineffective messaging, or improper budget allocation across channels.
A high ROI is a green light for further investment in that particular marketing strategy. Where ROI is poor, consider using tried and tested methods to improve it, like optimizing audience messaging around pain points and refining targeting.
How Much Are We Spending to Bring on Each New Customer?
Managers will always want to understand how much, cumulatively, is being spent to convert each customer. Customer Acquisition Cost (CAC) is critical for determining the efficiency of your customer acquisition strategies:
- A lower CAC indicates more cost-effective customer acquisition.
- A high CAC might signal expensive acquisition efforts or the need to refine targeting, messaging, or sales approaches.
Ultimately, your CAC should be less than the Customer Lifetime Value (LTV). If your CAC is too close to or exceeds LTV, the business is likely not profitable, and you may need to reconsider your customer acquisition strategy or your pricing model.
How Long Will It Take to Recoup the Costs of Acquiring Each New Customer?
It’s really important to understand how quickly revenue is coming in and covering the costs of acquiring new customers. The Payback Period is everything you need here.
- A shorter Payback Period is best because it means you are recouping your acquisition costs more quickly, freeing up cash to reinvest in growth strategies.
- A long Payback Period might indicate that you need to either reduce your CAC or increase the revenue generated per customer to improve cash flow and profitability.
How Effective Are Our Marketing Strategies at Driving Traffic and Leads?
Both Organic Traffic and the Lead to MQL Rate can answer this. Organic Traffic measures how well your content and SEO strategies are working to attract potential customers to your website.
- High or increasing Organic Traffic indicates that your marketing efforts are effective and your website is ranking well and has good visibility online.
- Declining or stagnant Organic Traffic could indicate that your SEO strategies need improvement or that your content does not meet user intent.
A high Lead to MQL Rate rate indicates that your marketing efforts are successfully attracting the right-fit leads and they will then have a higher chance of converting.
Analyzing these metrics in combination provides deeper insights:
- High Organic Traffic and High Lead to MQL Rate: This combination indicates that your marketing strategies are effective at both attracting visitors and converting them into high-quality leads. Your content is likely well-optimized and appealing to your target audience.
- High Organic Traffic and Low Lead to MQL Rate: This suggests that while you’re successfully attracting visitors, they may not be the right audience.
- Low Organic Traffic and High Lead to MQL Rate: It might seem bad at first glance to have low organic traffic but, in reality, this is great news. These results indicate that while you have fewer visitors, those you do attract are highly qualified – which means your marketing efforts are on point.
- Low Organic Traffic and Low Lead to MQL Rate: This scenario is bad news all around. Your marketing strategies are neither driving enough traffic nor attracting the right leads.
In all honesty, the Lead to MQL metric is often passed over and MQLs are easily sidelined because businesses simply don’t know what to do with them. MQLs are a valuable part of the marketing funnel and can significantly boost sales conversions when properly nurtured and leveraged.
What Percentage of Our Leads Are Converting?
Quite simply, the Conversion Rate tells you how effective your efforts are at turning leads into actual customers.
- A high Conversion Rate indicates that a significant portion of your leads are finding value in your offering and are willing to purchase.
- A low Conversion Rate may suggest issues with your product-market fit, sales process, pricing model, or lead qualification.
To glean more information on the reasons for a low conversion rate, try breaking down the sales funnel stage by stage and incorporate the Lead to MQL Rate and the MQL to SQL Rate. Bounce rate can also indicate whether your content or landing pages are engaging or relevant to visitors.
How Effective is Our Pricing Strategy?
Optimizing your pricing strategy is crucial for maintaining competitiveness, profitability, and meeting customer expectations. Key metrics to consider include:
- Payback Period: An excessively long period might indicate prices are too low, making it difficult to recover CAC within a reasonable timeframe.
- Expansion Revenue: Reflects the effectiveness of upselling and pricing tiers. Low Expansion Revenue could suggest customers don’t see value in upgrades or pricing tiers don’t align with their needs.
- Average Revenue Per User (ARPU): Indicates the effectiveness of pricing and customer segmentation.
If you notice that you have a short Payback Period and high ARPU, your pricing strategy is working well. Not only do you have profitable recurring revenue but you also have high-value customers.
A less-than-ideal combination is when you have low Expansion Revenue and high ARPU. Although you have these high-value customers, they are not upgrading or making use of any add-ons. This could indicate a need to create more compelling upsell opportunities.
Are Our Customers Satisfied?
Customer satisfaction is crucial in SaaS, especially with long sales cycles and high competition. Key metrics for assessing satisfaction include:
- Churn Rate: A high rate often indicates customer dissatisfaction with the product, onboarding experience, or perceived value.
- Time-To-Value (TTV): A shorter TTV generally correlates with higher customer satisfaction.
- Contraction Revenue vs. Expansion Revenue: Low Contraction Revenue and high Expansion Revenue suggest customers are more likely to upgrade than downgrade, indicating satisfaction.
Are We Profitable and Is the Business Growing or Shrinking in The Long Term?
The Quick Ratio is a powerful metric for assessing overall business health and growth potential:
- A result greater than 1 indicates the business is generating more revenue than it’s spending.
- A result of 4 or greater suggests high growth potential.
The Quick Ratio doesn’t provide insights into the reasons for a high or low score, the idea is simply to provide fast answers. To understand how to improve the Quick Ratio score you’ll have to analyze deeper with additional metrics and business data. But, you can also use these metrics to set business KPIs.
How to Set KPIs Using Your Metrics
To set KPIs, establish achievable goals based on a thorough understanding of your current business performance.
- Understand what your current business performance looks like. Gather the data and analyze trends over time.
- Define your business objectives. For example, you may decide that you want to increase profitability and make the business more scalable. Alternatively, you may want to improve customer retention and the value from each customer.
- Benchmark your metrics. You can benchmark against industry standards or even against your own historical performance. If industry standards indicate that the Churn Rate sits around 5%, then that is a realistic benchmark against which to compare your own data. If you’re comparing against your own historical data, consider the fluctuations over a long period of time.
- Set your KPIs based on current business performance, your acceptable benchmark limits, and strategic business goals. If you currently have a Churn Rate that is at or below industry standards, setting a KPI to reduce it by an additional 5% may not be feasible.
- Monitor and adjust KPIs periodically to ensure they match the changes in your business goals and output.
Fortunately, you don’t have to manually compile and analyze all this data. There are specialized SaaS tools designed to streamline this process.
Incorporate Qualitative Data to Enhance the Quantitative Results
While metrics and KPIs provide quantitative data representing the numerical aspects of your marketing performance, qualitative data offers insights into the words, emotions, and context behind these numbers. Incorporating qualitative data into your quantitative data will help you better understand what’s really happening and turn the data into beneficial actions.
Qualitative data is typically collected through surveys, feedback forms, and customer interviews. Social listening tools can also be helpful. It’s important to note that because qualitative data is not numerical, it can make analysis more difficult and can be subject to recorder bias. However, once properly collated, this data can be analyzed to identify trends, similar to the process used for quantitative data.
Including qualitative data in your marketing analytics helps explain quantitative data inconsistencies and find correlations between the two. You’ll have a more holistic view of your marketing performance and customer behavior, so you can make more informed decisions to drive your business forward.
Tools to Use to Monitor and Analyze Performance
There is a wide range of business intelligence tools available that will help you collect and analyze business data. Many of these tools also allow users to produce eye-catching dashboards and graphics for reporting purposes.
Some of the best tools and platforms include the following:
- Databox gives users all the necessary tools to collect, monitor, and analyze business data. You can also create really neat dashboards and real-time databoards.
- Tableau is a visual analytics tool with a built-in AI feature that allows users to develop advanced predictive models.
- PowerBI is able to handle large amounts of data and allows for the creation of high-quality data visualizations that can be exported and included in emails or on a website for reporting requirements.
- Zoho Analytics is a user-friendly data analytics platform that allows users to collect data from multiple sources or channels. It also includes a predictive analytics feature and a data cleansing tool.
- HockeyStack is another advanced data analytics tool that gives users a lot of room to customize their reporting metrics and dashboards. It also includes a built-in budget forecasting tool and customer feedback templates.
Data-Based Decision Making and Reporting
Data-driven decisions hinge on accurate data and accurate metrics. For SaaS companies, data-based decision-making is crucial for guiding strategic adjustments. Good business decision-making should be complemented by clear communication with stakeholders.
Regularly sharing KPI progress aligns everyone with business goals. Customized reports for different stakeholders will help address specific interests, and real-time dashboards are a convenient addition to a team progress meeting.
Practical Tips for Presenting Metrics to Different Stakeholders
When presenting data and metrics to stakeholders, it’s crucial to focus on answering two key questions: “Where do we sit now?” and “What’s our trajectory from here?” When presenting data and metrics, consider the specific concerns of each stakeholder group. This way you’ll address their primary interests without overwhelming them with unnecessary information.
We recommend designating someone to take detailed notes during stakeholder meetings. This person should record the questions asked and who asked them. By doing so, you’ll have a clear understanding of each stakeholder’s concerns for future meetings, allowing you to tailor your presentations more effectively.
Here are some practical strategies to ensure all stakeholders get value from the presented metrics:
- Use visualizations, but keep them simple and clearly labelled. Complex charts or graphs can often confuse rather than clarify.
- Insert your data into a narrative structure so stakeholders can understand how the results have evolved over time.
- Have a TL;DR summary, particularly for upper management. This brief overview should capture the most critical points for those who may not have time to delve into all the details.
Of course, to get value out of any data, it needs to be accurate and up-to-date. So, how often should metrics be reviewed?
Review and Update Your Metrics
The common advice is to review and update metrics frequently. However, the optimal frequency for reviewing your metrics depends on several factors, including the nature of your marketing campaigns, available resources, and the type of business you operate.
For fast-paced PPC campaigns, review metrics on a weekly basis to identify and address any issues promptly. Metrics measuring SEO progress can be reviewed at longer intervals, such as monthly, while strategic metrics like LTV can be reviewed on a quarterly basis, seeing as these long-term metrics require more time to show significant changes and trends.
Wrapping Up
As you can see, SaaS reporting is not just about collecting data, it’s also about understanding the data and putting it to good use. You now know which metrics will tell you what and can use these insights to make data-based decisions.
With the right tools and tactics, companies can transform their raw data into actions that lead to sustainable growth. If you want to know how scalable your SaaS business is before you dive headlong into your business data, try our SaaS Scalability Score self-assessment. This assessment considers various factors that highlight how well your business attracts, engages, and converts customers. You’ll gain valuable insights into how your business compares to the competition.
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:
- Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
- If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
- If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.