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    Learn B2B SaaS Marketing

    14 Examples of the Best B2B SaaS Homepages

    Last updated: January 12th, 2024

    Tailored for B2B SaaS marketers looking to improve the look and feel of their website’s home page, the examples in this article are not just pretty interfaces. We’ve handpicked 14 homepage designs that stand out with their unique aesthetics and functionality, ranging from bold and modern to more traditional, that’ll hopefully inspire you to elevate yours.

    Of course, to create a homepage that effectively communicates your brand story and product value, you also need to include the elements that make a winning SaaS homepage design. So, before we get to the examples, let’s see what they are.

    What Makes a Great B2B SaaS Homepage?

    A great SaaS homepage design effectively combines the following elements:

    • Snappy headlines
    • Clearly outlining the value of the product
    • Good use of SEO
    • A hook – CTA
    • Featured blog posts
    • Customer testimonials

    A great SaaS homepage design needs to grab the visitor’s attention, clearly articulate what the product does and its unique benefits, and reassure with testimonials.

    Overly fancy and complex homepages can be confusing to mentally process, which can result in losing the visitor’s interest. In addition, too much happening on the screen often leads to slow page loading times, which is another thing you want to avoid. This is why, sometimes, restructuring your website architecture is essential for creating a more user-friendly and effective homepage.

    Then there’s content marketing, a very valuable tool for B2B businesses. Content marketing is an affordable way to increase engagement, lower bounce rates, and build a relationship with your customers, which is why investing in a content marketing consultant can be the best way to enhance your online presence.

    Now that we’ve got that covered, let’s inspire you with some homepage examples.

    The following SaaS website examples are listed in no particular order. Some are major B2B SaaS companies you already know, while others are smaller startups, but all have one thing in common — they’ve mastered the art of SaaS homepage design.

    Squarespace

    squarespace

    Squarespace is a well-known website builder with e-commerce functionality, probably best known for its enormous library of beautifully designed templates. Their homepage has a minimalist style to it without excessive animations or content. The text is short and simple and tells the visitor exactly what they want to know about the product.

    Figma

    figma

    With its fun animations and visuals, Figma is the complete opposite of Squarespace. But considering that Figma is a design platform, it makes a lot of sense. The site is easy to navigate, seeing as all the materials and resources are placed in drop-down menus at the top of the screen and again in the footer. As you scroll down the homepage, you see large, clear call-to-action buttons that direct the visitor to other pages to learn more.

    Kikin

    kikin

    Kikin is a UK-based fintech company that allows companies to manage their incoming and outgoing finances, as well as access corporate funding. Their website design is notably edgy and modern, and clearly explains how it works and how it benefits businesses. The CTA for calculating your funding potential is positioned center-stage, so it won’t be missed. There’s also an FAQs section at the bottom and a link to their blog in the footer, but otherwise, it’s uncomplicated with minimal clutter.

    Remote

    remote

    Remote is an all-in-one HR solution for globally distributed remote teams. The homepage displays a snapshot of the dashboard and clearly outlines what the platform is about. The animations and images are not excessive and are built in a way that highlights the features as you scroll down. A chatbot pops up to provide extra guidance, and there are plenty of additional resources, all of which are neatly located in the footer at the bottom of the homepage.

    Klaviyo

    Klaviyo

    Klaviyo is a marketing automation platform with a particular focus on email and SMS marketing. They have a very animated homepage that keeps the user interested as they scroll down. Images for the different features have a hover-over animation that changes to show a little text summary. They even have several short video testimonials, but you can explore more through a link. At the end, you have the option to learn more and see how Klaviyo helps agencies, developers, and ent-level companies.

    Brevo

    brevo

    Brevo is a convenient CRM platform for all your business needs. Their homepage is yet another one designed with a minimalist approach but still tells you everything you need to know, just with fewer words and imagery. They include testimonials and their overall star ratings from major review sites, like Capterra and Trustpilot. Everything else – the blog, help center, integrations, and community forum – is tucked away in the footer of the homepage.

    Related: B2B SaaS Marketing Statistics, Studies, and Trends for 2024

    Asana

    asana

    Asana is a workflow management tool built for both remote and in-house teams. Their homepage is a good example of what an effective B2B SaaS homepage should look like, with buttons directing you to find out how different departments make the best use of Asana’s tools and functionality. They clearly explain why Asana is a better tool for the job than other similar tools on the market, include case studies from major corporations, and make it easy for visitors to get started by viewing a demo or accessing more resources.

    Grabee

    grabee

    Grabee is a specialized SaaS tool for collecting and managing product feature requests and feedback. They detail the benefits that come from using the tool and the problems it helps solve. In addition, they include a stack of customer testimonials and further information on the tool’s features. While there’s more text than some other homepages here, there’s also a lot of white space to break it up, making everything readable.

    Onfolk

    onfolk

    Onfolk is a nifty payroll automation service specifically for companies based in the UK. They provide an excellent example of yet another minimalistic homepage design without too much text or too many images. Onfolk explain how they solve the problem of overcomplicated payroll systems by saving their clients’ time and hassle. You can scroll through customer testimonials to see what others think and book a demo with one simple click.

    Qonto

    qonto

    Qonto is an app used for managing business-related finances, like invoicing and accounting. Their homepage has some subtle animations and highlights on-hover functions that bring it to life but aren’t too distracting. All the available features are explained concisely, there are a couple of “Learn more” CTAs, and that’s it – short and sweet. Everything else can be found in the footer or header drop-down menus.

    Slite

    slite

    Slite is a knowledge base for companies powered by AI. As you scroll down the homepage, you’ll easily understand what it’s used for and how it can improve your business as a whole. You can see a recording of the AI-powered knowledge base in action as well as customer testimonials and case studies. The most pressing questions are all answered, and everything else can be found in the footer.

    Groove

    groove

    Unlike the pattern we’ve seen with the other homepage examples, Groove starts its homepage with a collection of customer testimonials. It then walks you through the features and functionality that highlight what this helpdesk SaaS can do. Also, in contrast to the other examples, Groove has placed a summary of their pricing information on the homepage. This ensures visitors get all the information upfront.

    Attio

    attio

    Attio is a do-it-yourself CRM management tool that gives you the ability to customize the functionality you need. The first thing you see on the homepage is a video of the dashboard in use, which instantly gives you an idea of how it works. There are some other subtle animations as you scroll down, but otherwise, the homepage is kept uncluttered. They include customer testimonials and plenty of opportunities to find out more, with CTA buttons used frequently throughout.

    Lemon Squeezy

    lemon squeezy

    Lemon Squeezy is an all-in-one payment platform for managing business financials. They get straight to the point on their homepage with a clear statement outlining why their tool is the right solution for companies. You can then explore the different features in more depth and see examples of checkout pages. The messaging is highlighted by some block animations and there are plenty of CTAs to redirect the visitor to further information. Naturally, they also have some customer testimonials included.

    In Summary

    Having a stellar homepage is part of the puzzle to growing your SaaS business. To know where to start with growing your B2B SaaS, calculate your SaaS scalability score here.

    What you should do now

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