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    Learn B2B SaaS Marketing

    10 Examples of the Best SaaS Integrations Pages

    Last updated: March 20th, 2024

    As a B2B SaaS marketer, you know that the way integrations are presented on your website can make a big difference in attracting and retaining customers. So, if your integrations page is not very effective and looks a little stale, it’s time to make it pop and show how your product plays well with others.

    We’ll show you 10 of the best SaaS integrations pages that’ll spark some inspiration so you can improve your own. We’ll also outline how you can optimize your integrations page to get SEO gains and win over more leads.

    Let’s get started.

    Databox

    Databox integrations page

    Databox is a business analytics platform where users can centralize their data and use it to make wiser business decisions. Integration with other apps is essential to making this happen, and their integrations page is designed to help users easily navigate through the large selection of available integrations.

    The page starts with a range of resources to assist with integrations, including API access and connecting database queries. Then, you’ll see all integrations grouped into three broad categories, starting with the popular ones. There’s also a handy filter option on the right for finding specific types of tools, whether for email marketing, SEO, or another category. But if you can’t find what you need, you can submit a request for a new integration.

    As you scroll down the page, you’ll also find a collection of dashboard templates and further information on Databox for developers. The sticky header bar follows as you scroll and includes the CTAs to “Book a Demo” and “Try it, Free”, which is an effective conversion method.

    Docusign

    DocuSign integrations page

    Docusign is an industry-leading electronic signature and contract management SaaS. This SaaS is almost always used with one or more other platforms, so their integrations page is important.

    They have over 400 integration possibilities, but compared to the other pages covered here, very few are actually featured. Instead, they’ve only highlighted the most popular integrations with commonly used CRM or business productivity tools, like Salesforce and Zoom. They also include a little bit of information about how Docusign works together with each tool. To explore their other integrations, you have to scroll to the bottom of the page and select “Solutions Showcase” to see more.

    By not overcrowding the integrations page, the visitor is kept focused and not overwhelmed by choice.

    Zendesk

    Zendesk integrations page

    Zendesk is a popular customer service platform for streamlining customer interactions, but users can get even more done by using some of the over 1,600 integrations available on their integrations page.

    At the top of the page, there’s a handy search bar where you can quickly find specific apps, themes, and Zendesk partners. Then, you’ll see the most popular apps and a selection of featured apps, followed by more categories for easy browsing. Further down the page, there’s a selection of themes and links to expert partners who can help you get the most out of the platform, as well as additional resources, like relevant blog posts, information specifically for developers, etc.

    Asana

    Asana integrations page

    Asana is a team and project management platform used by remote and in-house teams alike. It’s common for Asana users to integrate additional functionality, and they can browse through the integrations on their simple yet effective integrations page.

    Unlike some of the other integration pages on our list, this one features only the app integrations and nothing else. Users can search for what they want using the navigation bar on the left. It includes special collections like featured apps, enterprise IT, and apps made by the Asana team, as well as app categories and partner types.

    You’ll also notice that the sticky header bar follows you down the page with the CTA to “Get started,” which you’ll also find at the very bottom of the page.

    Figma

    Figma integrations page

    Figma is a design platform for web applications known for breaking from traditional webpage design formats. Their integrations page displays fewer apps than some of the other examples here, giving it a clean and uncluttered appearance.

    Related:

    Apps are organized by function, like prototyping & user testing, developer handoff, and collaboration and productivity. There are also resources about the Figma API for those with the know-how to customize the platform further. At the end of the page, users are invited to sign up for a free Figma account, making it easy for new users to get started.

    Calendly

    Calendly integrations page

    Calendly is a simple scheduling automation tool for busy businesses, often used in conjunction with other apps. They have over 100 apps listed on their integrations page, but if you don’t find what you need, you can easily contact them to request a new integration.

    After the three featured apps at the top of the page, you’ll find the rest of the apps, and you can browse by category using the navigation bar on the left. The addition of a short FAQ section at the bottom is a thoughtful touch, providing answers to some commonly asked questions regarding installing, requesting, and building Calendly integrations. The sticky header bar follows you down the page, offering convenient access to other site pages as well as a CTA to sign up for free, which is also present at the very bottom.

    Unbounce

    Unbounce integrations page

    Unbounce is a leading landing page builder, and while it has the functionality to do far more, many like to use it with other apps and integrations, all of which can be found on their app marketplace page.

    Search for specific apps using the search bar or by selecting a category in the navigation bar. They have several featured apps displayed at the top of the page, and you can find recently added and most popular apps highlighted at the bottom. A unique aspect of this integrations page is the App Partner Program, mentioned at the bottom of the page in combination with a CTA button. The program invites users to develop apps for Unbounce and provides full support from their team.

    LiveChat

    LiveChat integrations page

    LiveChat is a customer communication platform that enables instant messaging and more between vendors and customers. It’s built to work together with other platforms, which is why integrations are essential.

    The integrations page is simple and well organized, with an easy navigation system. The layout is user-friendly, allowing users to filter through all apps by type of app or category. The page also features links to their other products, like ChatBot, HelpDesk, and KnowledgeBase.

    HubSpot

    Hubspot integrations page

    HubSpot is a powerful platform offering everything from sales and marketing to CRM functionality. However, many users choose to integrate their favorite apps and tools for ease of use or just workflow consistency.

    The HubSpot App Marketplace is extensive, boasting over 1,500 integrations. Finding what you want here is easy with the search bar and detailed filtering options. After the search bar, you’ll find two featured items – essential apps for sales and information about their Gong app. Below that, you can browse the full list of integrations with the assistance of the handy filter bar that includes categories like price, compatibility with HubSpot plans, features, and more. If you need more help, you can always use the chatbot in the bottom right corner.

    Mailchimp

    Mailchimp integrations page

    Finally, we have Mailchimp, one of the most well-known email marketing tools. They’ve chosen a minimalist approach to their integrations homepage, only displaying a few featured integrations before listing the full collection.

    This clutter-free page displays featured apps, personalized recommendations, and apps for engagement content development. When you click on the “more apps” button, it takes you to the entire library where you can filter the results. At the bottom of the page, users are invited to connect with an expert in email marketing through a prominent CTA.

    Optimize Your Integrations Page for Success

    Many SaaS companies miss out on attracting organic traffic with their integrations page. There are opportunities to capture middle-of-funnel users with target keywords that quite often go to waste. To attract more organic traffic and improve the performance of your site, it’s time to optimize your SaaS integrations page.

    First things first, focus on page structure and inserting educational content. Page structure can vary from the minimalist style, only listing select apps, to detailing every app with a filter and sort function. Neither of these formats is wrong, and as we’ve seen in the examples above, both can be used very effectively. However, the inclusion of a filter functionality is essential.

    Add Depth to Integration Content and Target Keywords

    Another key element is content that clearly explains how the integrations will benefit users. This is a great place to target keywords that will be picked up in integration-related searches.

    It’s also well worth developing landing pages specifically for top SaaS integrations that either attract a high search volume or are frequently discussed. You’ll first need to identify integrations that are ideal candidates and go from there.

    The structure of an integration landing page needs to include an overview of key features and then additional information, like FAQs, resources, etc. When it comes to SaaS website best practices, the focus should be on customer pain points. Finally, include a CTA to encourage action.

    In Summary

    At the end of the day, there is a lot of hidden potential in SaaS integrations pages. All 10 of these examples show variety in style and format, which should give you all the inspiration you need to optimize your own page.

    If you’re still struggling, we at Powered by Search offer comprehensive content marketing services to assist with everything from content development to content analysis.

    You’ll also get a lot of value from identifying where your SaaS company stands against the competition. Take our SaaS scalability score self-assessment to better understand how you attract, engage, and convert your customers.

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