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How to Sustainably Grow Your Traffic Through Content Marketing

Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter my site,” and, “how do I create interest in my brand that drives potential customers to my website?” You might know these as preferred landing [...]

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6 Tactics to Turn your Local Landing Page into an SEO Machine

It wasn’t too long ago that ranking locally meant NAPs – create a lot of citations and make sure they’re relevant and consistent with what’s listed on your site. For a few years that was the the go-to strategy for local search. But ever since Google’s Venice update, Local SEO has changed and search has [...]

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My 8 Secrets for Creating Shareable Content on Facebook

You know the saying “Silence is golden”?  Well … the exact opposite is true for Facebook. There is nothing worse than putting great content on Facebook and getting silence in return. To put an end to the silence, we need to get real discussion and engagement going on. When your Facebook posts have more engagement, Facebook shows [...]

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Learn How To Optimize Your Robots.txt File In 5 Minutes

So you want to become a robots.txt rockstar eh? Well, before you can make those web spiders dance to your rhythm, there are a few basic principles that you should be familiar with. Create your robots.txt file incorrectly and you will be in a world of hurt. Do it properly and the search engines will [...]

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Weekly Inbound Marketing Mashup: CRO Craze (07/10/14)

Friday is right around the corner, and we know you’re busy getting tasks done before the week ends. Take a break before your head aches to check out this week’s Mashup featuring the latest news on how to optimize and achieve better conversion rates! CRO is an extremely important aspect of inbound marketing, and cannot be ignored. How To Achieve Better Conversion [...]

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How to Create a Great Infographic with No Design Skills

Infographics are a fantastic way of marketing your business online. Considering that approximately 65% of people are visual learners, most Internet users prefer to have visual representations of data. By presenting information in a concise, easy-to-understand and eye-catching way, you can draw the attention of your buyer personas and achieve your marketing goals. Unfortunately, combining useful data with [...]

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“Our first ever Infographic earned 15,000 editorially acquired inbound links.”
- Edward Stephens from Firmex
Sherene St. Cyr
“342% return on our SEO investment in the first 3 months”
- Sherene St. Cyr from Done Right Roofing Calgary