The Saas Marketing Blog

Articles by category: Content Marketing

Content Marketing Meets Public Relations

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Updated: December 13th, 2013

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent…

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The 6 Keys for Effective Calls to Action

Updated: November 21st, 2013

You want to know what the best calls to action (CTAs) have in common and how you can take advantage of those strategies for your own CTAs? You’ve come to…

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Connecting Content Marketing to the Buying Process – 35 Offer Ideas

Connecting Content Marketing to the Buying Process – 35 Offer Ideas

Updated: August 8th, 2013

If you’ve ever had trouble producing content that engages your audience, you’re not alone – this is currently the second biggest challenge faced by B2B content marketers. A quick online…

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How to Enhance Your Content Marketing Strategy with Analytics and Benchmarking

Updated: June 11th, 2013

Producing new and original content can often be an arduous task. We devote so much time to keyword research and optimization, as well as keeping up with the endless stream…

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Creating Content People Love: Content Marketing Ideas Perfect For Your Audience [INFOGRAPHIC]

Creating Content People Love: Content Marketing Ideas Perfect For Your Audience [INFOGRAPHIC]

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Updated: May 23rd, 2013

It’s no doubt that businesses from any sector could use some content marketing magic. If you still believe that your business is in an industry that could only benefit from…

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4 Steps to a Successful Pinterest Marketing Strategy

Updated: April 25th, 2013

Pinterest is still an untapped resource for most online marketers, one that offers tremendous potential. There are companies that are using it, there are boards that are ranking, and there…

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The Future of Content Marketing

Updated: May 3rd, 2023

Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see…

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Top Journalists Weigh In On How to Pitch the Media

Top Journalists Weigh In On How to Pitch the Media

Updated: April 12th, 2013

Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be…

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