The Saas Marketing Blog

Articles by category: Content Marketing

3 Unique Ways to Add Flair to Your Blog

Updated: July 29th, 2014

So You Need to Add Flair To Your Blog Posts? Today, I’m going to share with you 3 unique ways to add flair to your blog posts. Call me old fashioned,…

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Writing Clickable Headlines: An Easy 3-Step Formula

Updated: July 28th, 2014

In the world of Content Marketing writing a great headline is equivalent to gold.  First impressions count in everything you do.  Without a great headline, your readers just won’t click!  If your…

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InboundTO 18 Recap: Make Your Content Count

Updated: May 4th, 2023

On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business…

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How to Sustainably Grow Your Traffic Through Content Marketing

Updated: July 16th, 2014

Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter…

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How to Create a Great Infographic with No Design Skills

How to Create a Great Infographic with No Design Skills

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Updated: July 10th, 2014

Infographics are a fantastic way of marketing your business online. Considering that approximately 65% of people are visual learners, most Internet users prefer to have visual representations of data. By presenting information in…

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How to Create an Expert Roundup Blog Post in 5 Kickass Steps

How to Create an Expert Roundup Blog Post in 5 Kickass Steps

Updated: July 7th, 2014

So you want to create a viral blog post? You came to the right place! Expert roundup posts can be the most viral posts on the internet if carried through…

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Content Marketing Metrics Your CEO Cares About

Updated: May 3rd, 2023

I was thinking of calling this post “Escape From The Data Dump” but then it might devolve into a series of Kurt Russell references and I don’t want to distract…

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Whitepaper Wednesdays Week 4: The Writer’s Guide to Blogging

Updated: March 5th, 2014

Think you know blogging? Think again! Your business won’t benefit from your amazing writing ability if nobody sees your work. The modern blogger needs to go beyond a catchy headline…

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21 Tools To Help Distribute Your Content

21 Tools To Help Distribute Your Content

Updated: January 31st, 2014

When it comes to content marketing, distributing said content is a pretty obvious part of the equation. It’s not enough to just create (and curate) stellar content, you’ve got to…

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Content Marketing Meets Public Relations

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Updated: December 13th, 2013

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent…

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The 6 Keys for Effective Calls to Action

Updated: November 21st, 2013

You want to know what the best calls to action (CTAs) have in common and how you can take advantage of those strategies for your own CTAs? You’ve come to…

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Connecting Content Marketing to the Buying Process – 35 Offer Ideas

Connecting Content Marketing to the Buying Process – 35 Offer Ideas

Updated: August 8th, 2013

If you’ve ever had trouble producing content that engages your audience, you’re not alone – this is currently the second biggest challenge faced by B2B content marketers. A quick online…

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