Sign up for Exclusive SaaS Marketing Tips

Category: Content Marketing

Why We’ve Transitioned to a SaaS Focused Marketing Agency

Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry.  Here’s an example of the scenario: we’d be

Content MarketingConversion Rate OptimizationLocal SEOPPC Marketing

How Structure Studios Grew Their Revenue from $8 Million to More Than $12 Million in 2 Years by Learning How to Communicate with Their Ideal Customers

B2B SaaS companies often approach business with the assumption that if they have an excellent product, the right audience⁠—their ideal customers⁠—will find them. It’s what we’ve come to think of as the Field of Dreams philosophy: If You Build It, They Will Come. Unfortunately, in marketing, as in life, things rarely pan out the way

Content Marketing

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them,

Content MarketingConversion Rate OptimizationInbound Marketing

How TouchBistro Increased Their Leads by 200 Percent by Implementing the Intent Engine

Too often, B2B SaaS marketers think in terms that make it easy to forget that at the end of the day, every sale depends upon effectively addressing the specific needs of a specific person at a specific time and place. Bounce rates, page views, visits, channels—these are all well and good, worthy of careful analysis—but

Content MarketingConversion Rate Optimization

Making Content Great Again: How 1 Post Generated 50 Leads for VisaPlace

Many parts of the American population have been humorously (and sometimes seriously) threatening to emigrate throughout Donald Trump’s presidential campaign. The sentiment peaked when ABC News reported that Google searches for “how can I move to Canada rose by over 350% during Super Tuesday.” That’s right, 350%! Here are some examples: No lie, if Donald Trump

Content Marketing

5 Quick Tips to Increase Your YouTube Engagement by 200%

It is no secret that video presence on the web has become a vital tool in both social and business interaction. Videos, viral or otherwise, are the most shared form of social content trumping infographics, curated posts and traditional blogs on a daily basis. Therefore, it is essential that one become good at engaging their potential audience

Content Marketing

3 Unique Ways to Add Flair to Your Blog

So You Need to Add Flair To Your Blog Posts? Today, I’m going to share with you 3 unique ways to add flair to your blog posts. Call me old fashioned, but I like to start writing a blog post with a pen and paper- jotting down ideas and bulleted lists of important points to cover.

Content Marketing

Writing Clickable Headlines: An Easy 3-Step Formula

In the world of Content Marketing writing a great headline is equivalent to gold.  First impressions count in everything you do.  Without a great headline, your readers just won’t click!  If your audience doesn’t click, there goes your online presence down the drain.  This is why writing timeless clickable headlines is the only first impression you would

Content Marketing

InboundTO 18 Recap: Make Your Content Count

On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business blogging and content marketing ROI. Joel Popoff (Marketing Director at Powered by Search) and I (Digital Marketing Specialist) opened the night with a lively presentation

Content Marketing