Articles by category: Content Marketing
How to Enhance Your Content Marketing Strategy with Analytics and Benchmarking
Updated: June 11th, 2013
Producing new and original content can often be an arduous task. We devote so much time to keyword research and optimization, as well as keeping up with the endless stream…
Creating Content People Love: Content Marketing Ideas Perfect For Your Audience [INFOGRAPHIC]
Updated: May 23rd, 2013
It’s no doubt that businesses from any sector could use some content marketing magic. If you still believe that your business is in an industry that could only benefit from…
4 Steps to a Successful Pinterest Marketing Strategy
Updated: April 25th, 2013
Pinterest is still an untapped resource for most online marketers, one that offers tremendous potential. There are companies that are using it, there are boards that are ranking, and there…
The Future of Content Marketing
Updated: May 3rd, 2023
Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see…
Top Journalists Weigh In On How to Pitch the Media
Updated: April 12th, 2013
Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be…