How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)
Marc Thomas
Updated: January 21, 2022
It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a result, they create one-size-fits-all marketing that doesn’t speak to anyone. Many companies have products with good traction that serve a well-defined industry and work …