The Saas Marketing Blog

Articles by category: Uncategorized

The Blueprint For Effective SaaS Marketing Operations

The Blueprint For Effective SaaS Marketing Operations

Updated: March 31st, 2025

If sales are low, many marketers expand their marketing program by adding more channels or spending more on ads to increase lead volume. However, increasing lead volume is an expensive…

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How To Execute SaaS Blogger Outreach Campaigns In 2025

How To Execute SaaS Blogger Outreach Campaigns In 2025

Updated: February 11th, 2025

There are two primary reasons a blogger outreach campaign may fail: Recipients never respond to the outreach email. The outreach email was successful and the link was placed, but the…

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The SaaS Demand Generation Campaign Blueprint (And Mistakes)

The SaaS Demand Generation Campaign Blueprint (And Mistakes)

Updated: December 30th, 2024

We audit dozens of B2B SaaS marketing programs each year, and here are the three most common telltale signs that the demand gen strategy is ineffective: Low conversion rates: You…

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How Marketing Can Improve Performance By Collaborating With Sales

How Marketing Can Improve Performance By Collaborating With Sales

Updated: December 13th, 2024

Long buying cycles, stalled pipelines, and an ever-growing list of closed-lost leads may seem like the sales team’s challenge to solve. Yet fewer sales mean a smaller budget for all…

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Boosting B2B SaaS Marketing Results With Hypothesis Logs

Boosting B2B SaaS Marketing Results With Hypothesis Logs

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Updated: February 22nd, 2024

Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…

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Powered by Search Joins Forces with Wunderkind & Growth Gorilla to Create B2B SaaS Marketing Powerhouse

Powered by Search Joins Forces with Wunderkind & Growth Gorilla to Create B2B SaaS Marketing Powerhouse

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Updated: January 11th, 2024

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

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The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan

The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan

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Updated: April 30th, 2025

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

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