Articles by category: Uncategorized

The Blueprint For Effective SaaS Marketing Operations
Updated: March 31st, 2025
If sales are low, many marketers expand their marketing program by adding more channels or spending more on ads to increase lead volume. However, increasing lead volume is an expensive…

How To Execute SaaS Blogger Outreach Campaigns In 2025
Updated: February 11th, 2025
There are two primary reasons a blogger outreach campaign may fail: Recipients never respond to the outreach email. The outreach email was successful and the link was placed, but the…

The SaaS Demand Generation Campaign Blueprint (And Mistakes)
Updated: December 30th, 2024
We audit dozens of B2B SaaS marketing programs each year, and here are the three most common telltale signs that the demand gen strategy is ineffective: Low conversion rates: You…

How Marketing Can Improve Performance By Collaborating With Sales
Updated: December 13th, 2024
Long buying cycles, stalled pipelines, and an ever-growing list of closed-lost leads may seem like the sales team’s challenge to solve. Yet fewer sales mean a smaller budget for all…

Boosting B2B SaaS Marketing Results With Hypothesis Logs
Updated: February 22nd, 2024
Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…

Updated: January 11th, 2024
We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan
Updated: April 30th, 2025
As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…