Articles by category: Web Analytics

Updated: November 7th, 2019
While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…

5 Google Analytics Dashboards for CMO’s
Updated: May 4th, 2023
Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,”…

AdWords’ Holiday Gift: Scripts Are Now Available for YouTube
Updated: May 3rd, 2023
The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you…

Google Changed Its Property Sets. Here’s What You Need to Know
Updated: December 14th, 2016
You know having a website isn’t enough anymore. You most likely have at least one website, a mobile website, and perhaps even an app. These digital properties offer customers a…

Why Your Site’s Jump in Traffic Referrals May Be Spam
Updated: May 3rd, 2023
Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While…

The Ultimate Experts Guide to SEO for Your Multi-Location Business
Updated: October 6th, 2014
Are you looking to achieve high rankings through SEO for your multi-location business? This article will provide you with an ultimate checklist to help you to determine if you are…

Guide to Google Analytics: Video Tutorial
Updated: February 5th, 2014
The latest addition to the Powered by Search YouTube channel is a video explaining Google Web Analytics for 2014. New additions have been explained and old ones have been touched…