The Saas Marketing Blog

If the right traffic visits your landing page and doesn’t convert, you’re not just wasting ad spend.  You’re also passing up the opportunity to convert the (roughly) 5% of prospects…

Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,”…

The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you…

You know having a website isn’t enough anymore. You most likely have at least one website, a mobile website, and perhaps even an app. These digital properties offer customers a…

Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While…

Are you looking to achieve high rankings through SEO for your multi-location business?  This article will provide you with an ultimate checklist to help you to determine if you are…

The latest addition to the Powered by Search YouTube channel is a video explaining Google Web Analytics for 2014. New additions have been explained and old ones have been touched…