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Category: Web Analytics
Marc Thomas
Updated: September 22, 2021
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It brought up the same set of questions for many businesses: What led to this? How long will this last? Is this a systematic failure or …
Marc Thomas
Updated: May 18, 2021
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. That’s why it’s best to …
Brandon Coward
Updated: December 18, 2020
Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than clear cut. For some businesses, …
Michael Smith
Updated: November 24, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support more manageable and efficient. Since marketing isn’t responsible for them, help desks or knowledge bases aren’t usually thought of as channels to bring in new …
Michael Smith
Updated: December 18, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of another agency, they were creating …
Michael Smith
Updated: June 19, 2020
Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for their bottom of the funnel keywords, very often they’ll shift their focus away from those terms to tackle other terms higher in the funnel. The …
Dev Basu
Updated: December 18, 2020
For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are …
Brandon Coward
Updated: May 25, 2020
While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the …
Ryan LeClaire
Updated: September 8, 2019
Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,” not “achieved.” It’s like going to the gym. You don’t stop once you’ve seen results. You have to keep going just to maintain them. Most …
Matthew Hunt
Updated: December 18, 2020
The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on …
