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Category: Web Analytics
Marc Thomas
Updated: October 10, 2022
Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a platform like LinkedIn Ads but they’re not really sure how important that investment is for their acquisition of new customers. […]
Marc Thomas
Updated: April 1, 2022
Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a totally new way of thinking about analytics for everyone. It’s a scary change for many because from July 2023, their current analytics setup will no longer collect additional […]
Marc Thomas
Updated: April 4, 2022
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It brought up the same set of questions for many businesses: What led to this? How long will this last? Is […]
Marc Thomas
Updated: May 18, 2021
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. […]
Brandon Coward
Updated: December 18, 2020
Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than […]
Michael Smith
Updated: November 24, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support more manageable and efficient. Since marketing isn’t responsible for them, help desks or knowledge bases aren’t usually thought of as […]
Michael Smith
Updated: December 18, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of […]
Michael Smith
Updated: June 19, 2020
Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for their bottom of the funnel keywords, very often they’ll shift their focus away from those terms to tackle other terms […]
Dev Basu
Updated: December 18, 2020
For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of […]
Brandon Coward
Updated: May 25, 2020
While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on […]
