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Category: Web Analytics

5 Google Analytics Dashboards for CMO’s

Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,” not “achieved.”  It’s like going to the gym. You don’t stop once you’ve seen results. You have to keep going just to maintain them. Most

Web Analytics

AdWords’ Holiday Gift: Scripts Are Now Available for YouTube

The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on

BlogSearch Engine OptimizationWeb Analytics

Why Your Site’s Jump in Traffic Referrals May Be Spam

Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While some hackers find this hilarious, the rest of us just aren’t laughing. Referrer spam is falsifying sales leads, spreading malware, and creating phishing sites. What

Web Analytics

The Ultimate Experts Guide to SEO for Your Multi-Location Business

Are you looking to achieve high rankings through SEO for your multi-location business?  This article will provide you with an ultimate checklist to help you to determine if you are on-point with your Local SEO. This will ensure that your business is the highest top ranking business in Google’s index. The goal of SEO for

EventsInbound MarketingLocal SEOSearch Engine OptimizationWeb AnalyticsWeb Design

Guide to Google Analytics: Video Tutorial

The latest addition to the Powered by Search YouTube channel is a video explaining Google Web Analytics for 2014. New additions have been explained and old ones have been touched as well. Humans are visual characters, for this reason we created a video tutorial explaining everything you need to know about navigating through your Google

Web Analytics