The B2B SaaS Marketing Blog

If your landing pages are underperforming, the next logical step is to test them. The only problem is that you need to know why your landing page isn’t converting before…

“We’re generating traffic/leads, but we aren’t closing enough deals.” This is a common issue we hear from prospects, and it’s a tricky situation to solve because there are plenty of…

PR teams and link builders on the SEO team are executing essentially the same task – reaching out to journalists and bloggers to promote the brand.  Yet these two teams…

Several months after hiring a HubSpot consultant to set up their CRM, marketing teams often realize that the data they’re collecting is inaccurate and/or doesn’t provide valuable insights.  Most marketers…

There are two primary reasons a blogger outreach campaign may fail: Recipients never respond to the outreach email. The outreach email was successful and the link was placed, but the…

Purchasing a B2B SaaS cybersecurity product is very different from purchasing the average B2B SaaS product. Enterprise cybersecurity products have a monumental impact on the company’s data security and often…

We audit dozens of B2B SaaS marketing programs each year, and here are the three most common telltale signs that the demand gen strategy is ineffective: Low conversion rates: You…

In theory, email marketing is a cost-effective solution for B2B SaaS companies to nurture leads and earn more conversions. The problem is that most B2B SaaS companies either don’t know…

Long buying cycles, stalled pipelines, and an ever-growing list of closed-lost leads may seem like the sales team’s challenge to solve. Yet fewer sales mean a smaller budget for all…

If a lead doesn’t close, most B2B SaaS marketers either abandon it altogether, or their attempts to close it in the future without keeping the lead warm in the meantime…

If your B2B SaaS marketing funnel isn’t generating the ROI that you forecasted, most marketers approach the issue by making minor optimizations to various campaigns. While auditing each campaign and…

As cookieless tracking becomes the norm, many SaaS marketers are facing higher customer acquisition costs as they can’t use cookies to track and remarket to customers. As a result, you…