The B2B SaaS Marketing Blog

As cookieless tracking becomes the norm, many SaaS marketers are facing higher customer acquisition costs as they can’t use cookies to track and remarket to customers. As a result, you…

Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…

As markets reaccelerate, your competitors will increase their ad spend, making the PPC landscape more competitive. Many B2B SaaS marketers we talk to believe they’ve maxed out their PPC program’s…

B2B SaaS marketers often dedicate significant time, effort, and resources into attracting and engaging right-fit traffic only for most of it to never advance beyond the lead stage. When this…

Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…

The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…

B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…

​​If your content isn’t getting as much traffic as you want, producing more content won’t solve the problem. Instead, you can boost share of voice of your existing content by…

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…

The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…