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Powered by Search Merger Creates One of Canada’s Fastest Growing Digital Marketing Agencies

Powered by Search's Toronto team. From top left: Taylor Najjar, Troy Boileau, Goran Popovic, Dat To, Neil Reeve-Newson, Adrian Barrett, Shivani Karwal, Anurita Mohan, Alex Rascanu, Ken Fobert. From bottom left: Sara Kvarfordt, Matthew Hunt, Dev Basu, Marc Nashaat, Trang Lam

Powered by Search, Small Business Online Coach, and NetConneXion combine forces to offer a comprehensive suite of customized, high ROI-focused digital marketing services that turn consumer intent into high quality leads for leading Canadian and American brands.

Toronto, Canada – March 4, 2014 – Powered by Search, a full-service digital marketing agency headquartered in Toronto, announced today its merger with the internet marketing agency Small Business Online Coach and the web design and development agency NetConneXion. Matthew Hunt, Founder and CEO of Small Business Online Coach, has joined Powered by Search’s leadership team as Chief Operating Officer. Warren Houston, Founder and CEO of NetConneXion, has become Powered by Search’s Chief Financial Officer and Chief Client Officer.

Dev Basu - Powered by Search CEO at the Toronto office“This is an important step in our aggressive growth strategy and moves us closer to becoming the leading digital marketing agency in North America,” said Dev Basu, Powered by Search founder and CEO. “The merger with Small Business Online Coach and NetConneXion doubles the size of our team and more than doubles our client base. It also adds greater depth to the services we offer North American businesses with aggressive digital marketing revenue goals. Our services now include digital strategy, organic and paid search, social media and content marketing, and web design and development. Matthew Hunt and Warren Houston are terrific digital marketers, and we’re excited to have them and their teams on board.”

Warren Houston - Powered by Search CFO & CCOPowered by Search will remain headquartered in Toronto, with additional offices in Barrie, Kelowna, Calgary and Vancouver, and clients will benefit in a variety of ways. “Powered by Search is now in a better position to deliver large-scale web development and design projects, given NetConneXion’s extensive capabilities in this area from working with clients such as TJX, owners of Winners, HomeSense and Marshalls,” said Warren Houston, CFO and CCO, who landed his former web design and development agency on the Profit Hot 50 list in 2012.

Matthew Hunt - Powered by Search COO at the Toronto office

“In addition, we are excited to integrate Small Business Online Coach’s sophisticated search engine marketing and social media marketing internal processes that bring even more value to our clients,” added Matthew Hunt, COO, who founded his previous internet marketing agency in 2010 and grew it to 100 clients in just one year.

The digital marketing space has become very fragmented and North America’s top brands are demanding accountability from their agencies. “They don’t want just another agency, they have to be serviced by true business leaders who can become their go-to digital marketing partners,” said Joel Popoff, Marketing Manager. Powered by Search develops and executes customized, high ROI-focused strategies that drive customer acquisition for North American and Western European clients such as RE/MAX, Rogers, BMO, Allstate USA, FedEx USA, Whirlpool, Intact Insurance, TJX, and InterContinental Hotels Group. Powered by Search is a Google Partner and was recognized in the Profit Hot 50, Branham 300, and Deloitte’s Impact Infused Awards.

“With a core expertise in digital search, social and content, our mission is to connect consumers with deserving brands who are industry leaders in their own right, and we’re looking forward to continuing to do that as an even stronger Powered by Search team,” said Dev Basu, CEO of Powered by Search.

For more information about Powered by Search’s digital marketing services, visit the company’s website at

About Powered by Search

For business leaders, Powered by Search is a trusted digital marketing partner in developing and executing customized, high ROI-focused strategies that drive customer acquisition and build strong brands online. They provide a comprehensive range of inbound marketing services, including search engine optimization, paid search marketing, conversion rate optimization, content marketing, social media marketing, web design and development, and ROI analysis.

Powered by Search is the go-to digital marketing partner for small to medium enterprises all the way up to Canada’s and America’s largest enterprises. They currently work with FedEx USA, RE/MAX, Rogers, BMO, Allstate, Whirlpool, Intact Insurance, TJX, Public Storage, Primus Telecommunications, Dr. Bernstein Diet & Health Clinics, and many other reputable organizations.

Powered by Search is an accredited Google AdWords Partner, Better Business Bureau member, and Google Engage for Agencies member, and has been featured in the Globe & Mail, Financial Post, Toronto Star and CTV. Learn more about their award-winning digital marketing services at

Media Contact:

Joel Popoff
Digital Marketing Manager
+1 (866) 611-5535 ext. 314