The B2B SaaS Marketing Blog

Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read…

Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store,…

The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order…

Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team.…

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…

Are you worried about what Google’s new Penguin 4.0 update will mean for your business? This update has been in the works for almost 2 years, and it’s finally here.…

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B…

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an…

Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes…

They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value…

They say bosses only listen to “WIIFM”… What’s in it for me? If you’re wondering how to convince your boss to send you to InboundCon, you simply have to show…

6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…