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Author: Michelle Berube

Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online

Conversion Rate Optimization

Breaking Down Google’s Possum Update and What Role it Plays in Local SEO

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B testing, following the release of Google’s oddly-named “Possum” Update. The full impact is still being studied, but we  are already seeing 3 key changes that

Search Engine Optimization

The Ultimate Landing Page Checklist

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you.

Inbound Marketing

AdWords Biggest Update in 15 Years Has Expanded, Responsive Ads & Device Bidding

Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed to meet advertisers needs, as the global shift towards mobile-first search continues to dominate the market. This latest update includes: Expanded Text Ads Responsive Display

PPC Marketing

Google AdWords Now Factors in Customers Moving From One Device to Another

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is

Conversion Rate Optimization

How Google’s Showcase Shopping Ads Will Affect Your Holiday Shopping Season

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and

Search Engine Optimization