Articles by Michelle Berube

Google’s Click-to-Message Ads Lets Your Customers Send You Texts
Updated: November 11th, 2016
65% of surveyed consumers said that they’d consider using messaging to connect with a business to get information, or to schedule an appointment. Of course they would. They likely used…

Instagram Shopping Will Soon Bring Users to Your Online Store
Updated: November 4th, 2016
Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store,…

Three Google Updates, and How They Impact Your TV Ads and Foot Traffic
Updated: September 29th, 2016
Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…

Breaking Down Google’s Possum Update and What Role it Plays in Local SEO
Updated: September 26th, 2016
We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B…

The Ultimate Landing Page Checklist
Updated: August 26th, 2016
How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an…

What Google’s New AMP’ed Content Will Mean for Your Business
Updated: August 3rd, 2016
6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…

AdWords Biggest Update in 15 Years Has Expanded, Responsive Ads & Device Bidding
Updated: July 28th, 2016
Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed…

Google AdWords Now Factors in Customers Moving From One Device to Another
Updated: July 21st, 2016
Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have…

How Google’s Showcase Shopping Ads Will Affect Your Holiday Shopping Season
Updated: May 3rd, 2023
Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple…