The Saas Marketing Blog

65% of surveyed consumers said that they’d consider using messaging to connect with a business to get information, or to schedule an appointment. Of course they would. They likely used…

Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store,…

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B…

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an…

6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…

Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed…

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have…

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple…