Boosting B2B SaaS Marketing Results With Hypothesis Logs
Updated: February 22nd, 2024
Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…
Is Your Current Agency Making You Money? How To Track Marketing Agency ROI
Updated: February 22nd, 2024
The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…
How To Build An Effective B2B Enterprise SaaS Marketing Strategy For Extended Buying Cycles
Updated: February 16th, 2024
B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…
What to Expect from a B2B SaaS Content Promotion Program
Updated: January 29th, 2024
If your content isn’t getting as much traffic as you want, producing more content won’t solve the problem. Instead, you can boost share of voice of your existing content by…
Updated: January 11th, 2024
We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…
The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan
Updated: October 27th, 2023
As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…
B2B SaaS Marketing Funnel Forecasting: Template Plus Walkthrough Example
Updated: September 25th, 2023
When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…
How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy
Updated: September 20th, 2023
The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…
B2B SaaS Marketing Re-Acceleration Strategies to Hit Your 2024 Goals
Updated: November 27th, 2023
Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…
B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features
Updated: July 24th, 2023
The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…
Salesforce & HubSpot: How Using Both Tools Together Makes Marketing and Rev Ops More Effective
Updated: July 19th, 2023
Salesforce is undoubtedly a powerful CRM, and its unlimited scalability makes it the best of the best for contact management. However, many users quickly discover that the trade-off for such…
How Demand Generation Boosts Customer Acquisition and Profitability for B2B SaaS
Updated: June 7th, 2023
Many SaaS companies invest heavily in marketing, but often, marketing teams don’t feel confident in the data that they’re getting from their marketing systems and struggle to tie revenue to…