The Saas Marketing Blog

During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked…

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They…

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…

  Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s…