The Saas Marketing Blog

Articles by Mike Smith

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

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Updated: November 23rd, 2023

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

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How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

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Updated: June 10th, 2020

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked…

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How to Defend Your #1 SEO Rankings When You Outrank Your Competitors

How to Defend Your #1 SEO Rankings When You Outrank Your Competitors

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Updated: June 5th, 2020

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

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Technical SEO Services for B2B SaaS: Our Process and #1 Learning

Technical SEO Services for B2B SaaS: Our Process and #1 Learning

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Updated: April 17th, 2020

For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…

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The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

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Updated: October 3rd, 2023

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

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Backlink Strategy: A Focused Guide for B2B SaaS Companies

Backlink Strategy: A Focused Guide for B2B SaaS Companies

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Updated: October 3rd, 2023

When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They…

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B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

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Updated: December 14th, 2023

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

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SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

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Updated: October 3rd, 2023

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

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B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

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Updated: December 14th, 2023

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

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SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

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Updated: February 15th, 2024

Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…

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How to build B2B SaaS Buyer Personas – and our system for fixing bad personas

How to build B2B SaaS Buyer Personas – and our system for fixing bad personas

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Updated: January 8th, 2024

  Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s…

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How to write a B2B SaaS digital marketing RFP that gets you the right agency partner

How to write a B2B SaaS digital marketing RFP that gets you the right agency partner

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Updated: November 23rd, 2023

The traditional RFP process for hiring a B2B SaaS marketing agency is broken. Here are a few specific problems we often find: They take too long to create: If your…

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