Articles by Mike Smith
How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads
Updated: January 19th, 2024
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…
How to Build a B2B SaaS Demand Generation Flywheel
Updated: November 8th, 2023
This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.
SEO Roadmap for B2B SaaS: How to Get Early Wins
Updated: December 12th, 2023
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…
How to Design B2B SaaS Blogs for Conversion
Updated: September 13th, 2023
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…
B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS
Updated: January 6th, 2021
In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…
How to Get SaaS Leads Through Your Knowledge Base or Help Desk
Updated: November 24th, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…
How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts
Updated: November 13th, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…
SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing
Updated: November 5th, 2020
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…
Updated: November 23rd, 2023
In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…
SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords
Updated: October 9th, 2020
Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…
Updated: October 5th, 2020
We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…
Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic
Updated: July 27th, 2023
When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…