The Saas Marketing Blog

Articles by Mike Smith

How to Build a B2B SaaS Demand Generation Flywheel

How to Build a B2B SaaS Demand Generation Flywheel

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Updated: November 8th, 2023

This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

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SEO Roadmap for B2B SaaS: How to Get Early Wins

SEO Roadmap for B2B SaaS: How to Get Early Wins

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Updated: December 12th, 2023

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

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How to Design B2B SaaS Blogs for Conversion

How to Design B2B SaaS Blogs for Conversion

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Updated: September 13th, 2023

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

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B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

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Updated: January 6th, 2021

In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…

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How to Get SaaS Leads Through Your Knowledge Base or Help Desk

How to Get SaaS Leads Through Your Knowledge Base or Help Desk

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Updated: November 24th, 2020

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

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How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

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Updated: November 13th, 2020

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

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SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

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Updated: November 5th, 2020

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: November 23rd, 2023

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: October 9th, 2020

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

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Updated: October 5th, 2020

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

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Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

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Updated: July 27th, 2023

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

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The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

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Updated: October 3rd, 2023

During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

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