The Saas Marketing Blog

Many SEOs fixate on creating content that ranks and drives traffic, but what should you do when you achieve those goals and the content still isn’t contributing to revenue growth?…

If your landing pages are underperforming, the next logical step is to test them. The only problem is that you need to know why your landing page isn’t converting before…

Purchasing a B2B SaaS cybersecurity product is very different from purchasing the average B2B SaaS product. Enterprise cybersecurity products have a monumental impact on the company’s data security and often…

Our organic traffic is dropping. What should we do?  This is a conversation we’ve had with many SaaS marketers this year.   Generating qualified organic traffic is more challenging today because…

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

Most B2B SaaS companies are aware of the importance of speaking to customer pain points through their marketing. But they often have no practical ideas for how to actually do…

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns: Whether your software…

Many B2B SaaS companies that have broad feature sets position themselves as all-in-one solutions for their customers. On the surface, this might seem like the right approach because there are…

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…