Articles by category: Email Marketing
Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works
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Updated: January 3rd, 2020
Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…
Webinar – Optimizing Emails for Lead Generation Success
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Updated: May 6th, 2015
This month we will be hosting our 5th webinar in our 2015 Digital Marketing Webinar Series! If you’re wasting a bunch of time developing sales emails and attempting to convert leads,…
5 Email Growth Hacks You Can Implement In Minutes
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Updated: March 25th, 2015
Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now…
Converting Leads with Email Marketing – a Human Approach at InboundTO 23
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Updated: February 3rd, 2015
Emails are usually the very first interaction between your company and your customers. They give you the chance to really ‘WOW’ a lead by standing out and being different…
How To Create A Subject Line That Works for Email Marketing
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Updated: August 22nd, 2014
Contrary to some myths, email marketing is not dead at all. It’s actually one of the best ways of engaging your audience! The challenging part of email marketing is making…
How To Prepare for Canada’s Anti-Spam Law (CASL)
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Updated: June 23rd, 2014
On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also…