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Category: Marketing Automation

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or haven’t even tried them in the first place. But this tendency stands in contrast to what we see in our […]

Content MarketingConversion Rate OptimizationMarketing AutomationPPC Marketing

5 Email Growth Hacks You Can Implement In Minutes

  Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way […]

Marketing Automation

How To Prepare for Canada’s Anti-Spam Law (CASL)

On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also marks the day the Canada’s Anti-Spam Legislation (CASL) comes into effect. Although CASL may be the cause of headaches for […]

Marketing Automation