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Category: Marketing Automation

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day

Content MarketingConversion Rate OptimizationMarketing AutomationPPC Marketing

5 Email Growth Hacks You Can Implement In Minutes

  Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way to connect with prospects and

Marketing Automation

How To Prepare for Canada’s Anti-Spam Law (CASL)

On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also marks the day the Canada’s Anti-Spam Legislation (CASL) comes into effect. Although CASL may be the cause of headaches for marketers nationwide, it is actually

Marketing Automation