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Category: Marketing Automation
Dev Basu
Updated: December 18, 2020
In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break your list down into quartiles based on the value of prospects so you can allocate more budget to high value […]
Brandon Coward
Updated: July 5, 2022
Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or haven’t even tried them in the first place. But this tendency stands in contrast to what we see in our […]
Joel Popoff
Updated: May 22, 2020
This month we will be hosting our 5th webinar in our 2015 Digital Marketing Webinar Series! If you’re wasting a bunch of time developing sales emails and attempting to convert leads, but haven’t had any luck then this is the webinar for you. Our experts will be going through multiple lead […]
PbS Staff
Updated: October 24, 2019
Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way […]
Joel Popoff
Updated: June 25, 2021
Emails are usually the very first interaction between your company and your customers. They give you the chance to really ‘WOW’ a lead by standing out and being different from your competitors. Some people think email marketing is dead. However if you look at the statistics, email marketing is 40 […]
Trang Lam
Updated: October 24, 2019
Contrary to some myths, email marketing is not dead at all. It’s actually one of the best ways of engaging your audience! The challenging part of email marketing is making sure that your email actually gets opened, but what’s life without a bit of a challenge? Learn how to create […]
Karen Yu
Updated: December 18, 2020
On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also marks the day the Canada’s Anti-Spam Legislation (CASL) comes into effect. Although CASL may be the cause of headaches for […]
