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Category: Marketing Automation

How to Build a B2B SaaS Demand Generation Flywheel

  Table of Contents Positioning Your B2B SaaS Company Structuring Your Website for SaaS Demand Generation Success Homepages Product and Feature Pages 1. The Above the Fold Experience 2. The Trust Badge Banner 3. Detailed Feature Expansion 4. The Second Call to Action 5. Testimonials Blog Pages 1. Header Menu 2. Blog Post Date 3.

Marketing Automation

Fractional CMO for B2B SaaS: Get Predictable Growth

There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both. Their executive team (often including their CMO) wants an outside perspective to understand additional opportunities for growth. Recently, we’ve begun offering the service equivalent of

Marketing Automation

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria.  But this practice often results in ad campaigns that are less effective than they could be. That’s because their

Marketing AutomationConversion Rate Optimization

How to Leverage SaaS Customer Review Sites

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming

Marketing AutomationPPC MarketingSearch Engine Optimization

B2B Marketing Attribution: A Practical Guide for SaaS Companies

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access

Conversion Rate OptimizationMarketing Automation

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company

Marketing AutomationPPC MarketingSearch Engine Optimization

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers

Inbound MarketingMarketing Automation