Articles by category: Marketing Automation

How to Build a B2B SaaS Demand Generation Flywheel
Updated: April 6, 2021
This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

Fractional CMO for B2B SaaS: Get Predictable Growth
Updated: March 18, 2021
There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both.…

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021
Updated: February 25, 2021
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study
Updated: January 21, 2021
When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

How to Leverage SaaS Customer Review Sites
Updated: January 12, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…

12 Best SaaS Marketing Agencies (And an Evaluation Criteria)
Updated: October 12, 2020
Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

Marketing Agency vs In-House: The Biggest Difference That No One Talks About
Updated: July 31, 2020
When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people…

B2B Marketing Attribution: A Practical Guide for SaaS Companies
Updated: July 20, 2020
When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…

Updated: April 7, 2020
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails
Updated: January 23, 2020
You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)
Updated: January 13, 2020
In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break…

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works
Updated: January 3, 2020
Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…