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Category: Marketing Automation
Michael Smith
Updated: April 12, 2021
Table of Contents Positioning Your B2B SaaS Company Structuring Your Website for SaaS Demand Generation Success Homepages Product and Feature Pages 1. The Above the Fold Experience 2. The Trust Badge Banner 3. Detailed Feature Expansion 4. The Second Call to Action 5. Testimonials Blog Pages 1. Header Menu 2. Blog Post Date 3. …
Marc Thomas
Updated: March 30, 2021
There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both. Their executive team (often including their CMO) wants an outside perspective to understand additional opportunities for growth. Recently, we’ve begun offering the service equivalent of …
Marc Thomas
Updated: March 24, 2021
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among our clients, only two out of 10 even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter Ads …
Brandon Coward
Updated: March 23, 2021
When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria. But this practice often results in ad campaigns that are less effective than they could be. That’s because their …
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
Dev Basu
Updated: May 21, 2021
When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to …
Brandon Coward
Updated: December 18, 2020
When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access …
Dev Basu
Updated: August 17, 2020
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …
Dev Basu
Updated: December 18, 2020
You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers …
Dev Basu
Updated: December 18, 2020
In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break your list down into quartiles based on the value of prospects so you can allocate more budget to high value accounts than lower value accounts. …
