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Category: Marketing Automation
Dev Basu Last updated: January 21, 2021 When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria. But this practice often results in ad campaigns that are less effective than they could be. That’s because their …
Dev Basu Last updated: January 15, 2021 Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
Dev Basu Last updated: December 18, 2020 When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to …
Brandon Coward Last updated: December 18, 2020 When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access …
Dev Basu Last updated: August 17, 2020 When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …
Dev Basu Last updated: December 18, 2020 You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers …
Dev Basu Last updated: December 18, 2020 In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break your list down into quartiles based on the value of prospects so you can allocate more budget to high value accounts than lower value accounts. …
Brandon Coward Last updated: May 25, 2020 There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day …
Joel Popoff Last updated: May 22, 2020 This month we will be hosting our 5th webinar in our 2015 Digital Marketing Webinar Series! If you’re wasting a bunch of time developing sales emails and attempting to convert leads, but haven’t had any luck then this is the webinar for you. Our experts will be going through multiple lead generation email examples and providing …
PbS Staff Last updated: October 24, 2019 Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way to connect with prospects and …
