The Saas Marketing Blog

Articles by category: Email Marketing

Convert More B2B SaaS Leads into MQLs with Email Nurture

Convert More B2B SaaS Leads into MQLs with Email Nurture

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Updated: April 8th, 2024

B2B SaaS marketers often dedicate significant time, effort, and resources into attracting and engaging right-fit traffic only for most of it to never advance beyond the lead stage. When this…

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How to Build a B2B SaaS Demand Generation Flywheel

How to Build a B2B SaaS Demand Generation Flywheel

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Updated: November 8th, 2023

This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

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Fractional CMO for B2B SaaS: Get Predictable Growth

Fractional CMO for B2B SaaS: Get Predictable Growth

Updated: March 18th, 2021

There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both.…

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How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

Updated: February 25th, 2021

Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

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Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

Updated: January 21st, 2021

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

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How to Leverage SaaS Customer Review Sites

How to Leverage SaaS Customer Review Sites

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Updated: May 13th, 2024

Most B2B SaaS companies realize that review sites like G2, Capterra, and TrustRadius heavily influence buying decisions, yet few companies know how to effectively leverage these sites to drive sales.…

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Top 22 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 22 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

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Updated: June 12th, 2024

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About

B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About

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Updated: November 23rd, 2023

B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…

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B2B Marketing Attribution: A Practical Guide for SaaS Companies

B2B Marketing Attribution: A Practical Guide for SaaS Companies

Updated: October 3rd, 2023

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…

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Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

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Updated: September 13th, 2023

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

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How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

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Updated: January 19th, 2024

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…

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Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

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Updated: January 8th, 2024

In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break…

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