The Saas Marketing Blog

“Is SEO still worth the investment?” Clicks from Google search are declining, and more people are using LLMs like ChatGPT for search. You’ve also probably heard that some people use…

Over the last two quarters, we’ve started working with enterprise B2B SaaS brands on a specific mandate. Growth marketers at these organizations have asked us, “How do we get ranked…

We’ve handled several B2B SaaS website rebrands, and the conversation is often sparked because of one of these three scenarios:  The B2B SaaS company was rebranding and needed the website…

PR teams and link builders on the SEO team are executing essentially the same task – reaching out to journalists and bloggers to promote the brand.  Yet these two teams…

Many SaaS companies we talk to have tried digital PR strategies without success. They spend thousands of dollars on link-building campaigns and receive only a few links that barely improve…

Our organic traffic is dropping. What should we do?  This is a conversation we’ve had with many SaaS marketers this year.   Generating qualified organic traffic is more challenging today because…

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started…

How do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn’t…

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…