The Saas Marketing Blog

For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They…

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…

  Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s…

Often referred to as “position zero”, the answer box is a rich snippet feature by Google which provides an immediate answer to a users question appearing above the search results.  The…

Does your site have poor traffic and low conversion rates? This is a problem that can really affect your website performance and goals. In this article, we will discuss what…