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Category: Search Engine Optimization

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS […]

Content MarketingConversion Rate OptimizationSearch Engine Optimization

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and […]

Content MarketingConversion Rate OptimizationSearch Engine Optimization

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on […]

Search Engine OptimizationWeb AnalyticsWeb Design