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Category: Search Engine Optimization

How to Leverage SaaS Customer Review Sites

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming

Marketing AutomationPPC MarketingSearch Engine Optimization

How to Get SaaS Leads Through Your Knowledge Base or Help Desk

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support more manageable and efficient. Since marketing isn’t responsible for them, help desks or knowledge bases aren’t usually thought of as channels to bring in new

Search Engine OptimizationWeb Analytics

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of another agency, they were creating

Content MarketingSearch Engine OptimizationWeb Analytics

B2B SaaS Marketing Case Studies: How We Ramped Up Demos, Rankings, and Revenue for 3 SaaS Companies

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus. The first being that we’ve developed a deep understanding of the common marketing problems that SaaS businesses face. We describe in the post that the biggest

Content MarketingSearch Engine OptimizationWeb Design

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be the writer? What should we write about? How should we conduct our keyword research? We remember receiving an email from someone with a top-notch, in-house content

Content MarketingSearch Engine Optimization

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves,

Content MarketingSearch Engine Optimization