Articles by category: Search Engine Optimization
Why we use the four I method of reporting on marketing
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Updated: May 11, 2022
Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…
Marketing in a recession: How to make marketing investments when the economy is rough
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Updated: May 6, 2022
Winter is coming. The economy is, sooner or later, going to go into recession. This will be rough for SaaS companies. Over the past few years valuations have been rising,…
The Scorecard Approach: How to improve SEO performance without waiting for months
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Updated: April 12, 2022
How do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn’t…
Precursor marketing — How to use templates to get SaaS trials and demos
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Updated: December 15, 2021
When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…
How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls)
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Updated: September 13, 2021
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right…
The Long-term SEO Playbook for B2B SaaS Companies
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Updated: August 18, 2021
B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…
How to Improve Search Performance without Any New Content (or Expensive SEO Tools)
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Updated: August 4, 2021
When B2B SaaS companies want to improve their results from SEO, they tend to think more content is the answer. They ask, “What new pages or blog posts can we…
SEO Roadmap for B2B SaaS: How to Get Early Wins
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Updated: March 23, 2021
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…
How to Tackle SaaS Homepage Design for Your B2B SaaS Company
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Updated: March 3, 2021
Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…
How to Nail Your B2B SaaS Product Pages (with Client Examples)
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Updated: February 28, 2021
If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…
How to Leverage SaaS Customer Review Sites
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Updated: January 12, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…
How to Design B2B SaaS Blogs for Conversion
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Updated: January 12, 2021
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…