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Category: Search Engine Optimization

How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls)

A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right agency and that soon they’ll be able to reliably scale trials and demos. But the reality is not always so straightforward. In fact, one of

Content MarketingPPC MarketingSearch Engine Optimization

The Long-term SEO Playbook for B2B SaaS Companies

B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve their website’s SEO: Optimized their core website pages Ensured their site doesn’t have technical issues Started to publish regularly on their blog They want to

Search Engine Optimization

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS homepage design, many companies waste time chasing the latest design elements and templates rather than thinking

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

How to Nail Your B2B SaaS Product Pages (with Client Examples)

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

How to Leverage SaaS Customer Review Sites

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming

Marketing AutomationPPC MarketingSearch Engine Optimization

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of another agency, they were creating

Content MarketingSearch Engine OptimizationWeb Analytics