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Category: Search Engine Optimization

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves,

Content MarketingSearch Engine Optimization

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

We talk to several B2B SaaS founders and marketers who are considering working with us, and one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every

Marketing AutomationPPC MarketingSearch Engine Optimization

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we see as the first crucial step. The first step is to talk to the people in your company who talk to customers (sales and customer success teams).

PPC MarketingSearch Engine Optimization

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for

Content MarketingConversion Rate OptimizationSearch Engine Optimization

SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following the majority of SEO best practices (eg. writing great meta descriptions, optimizing title tags, etc.), your SEO efforts can still underperform if you get certain

Search Engine Optimization

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and leads has been stagnant. Their

Content MarketingConversion Rate OptimizationSearch Engine Optimization