The Saas Marketing Blog

Articles by category: SEO

What to Expect from a B2B SaaS Content Promotion Program

What to Expect from a B2B SaaS Content Promotion Program

Updated: January 29th, 2024

​​If your content isn’t getting as much traffic as you want, producing more content won’t solve the problem. Instead, you can boost share of voice of your existing content by…

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How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy

How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy

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Updated: September 20th, 2023

The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…

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B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features

B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features

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Updated: July 24th, 2023

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

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Why we use the four I method of reporting on marketing

Why we use the four I method of reporting on marketing

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Updated: October 3rd, 2023

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

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B2B SaaS Marketing in a recession: How to make investments when the economy is rough

B2B SaaS Marketing in a recession: How to make investments when the economy is rough

Updated: October 27th, 2023

Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started…

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The Scorecard Approach: How to improve SEO performance without waiting for months

The Scorecard Approach: How to improve SEO performance without waiting for months

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Updated: April 12th, 2022

How do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn’t…

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Precursor Marketing — How to use templates to get SaaS trials and demos

Precursor Marketing — How to use templates to get SaaS trials and demos

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Updated: March 29th, 2024

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

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How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

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Updated: November 23rd, 2023

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

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The Long-term SEO Playbook for B2B SaaS Companies

The Long-term SEO Playbook for B2B SaaS Companies

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Updated: December 12th, 2023

B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…

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How to Improve Search Performance without Any New Content (or Expensive SEO Tools)

How to Improve Search Performance without Any New Content (or Expensive SEO Tools)

Updated: August 4th, 2021

When B2B SaaS companies want to improve their results from SEO, they tend to think more content is the answer. They ask, “What new pages or blog posts can we…

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SEO Roadmap for B2B SaaS: How to Get Early Wins

SEO Roadmap for B2B SaaS: How to Get Early Wins

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Updated: December 12th, 2023

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

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How to Tackle SaaS Homepage Design for Your B2B SaaS Company

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Updated: January 8th, 2024

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

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