The Saas Marketing Blog

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked…

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…