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Category: Search Engine Optimization
Dev Basu
Last updated: June 29, 2020
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves, …
Michael Smith
Last updated: June 19, 2020
How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked at the existing articles on this topic, we realized essentially all of them omit the thing these SaaS companies are trying to understand: how do …
Michael Smith
Last updated: June 19, 2020
Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for their bottom of the funnel keywords, very often they’ll shift their focus away from those terms to tackle other terms higher in the funnel. The …
Michael Smith
Last updated: May 25, 2020
For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like content marketing or doing backlink outreach. And who can blame them? The language and process of doing technical SEO is, well, technical. Often companies go along paying minimal …
Dev Basu
Last updated: August 17, 2020
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …
Michael Smith
Last updated: May 25, 2020
Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we see as the first crucial step. The first step is to talk to the people in your company who talk to customers (sales and customer success teams). …
Michael Smith
Last updated: May 25, 2020
When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They aren’t sure how many links they need to build They aren’t sure if backlinks work or are really worth the effort To the question of whether …
Michael Smith
Last updated: September 16, 2020
There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for …
Michael Smith
Last updated: May 25, 2020
In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following the majority of SEO best practices (eg. writing great meta descriptions, optimizing title tags, etc.), your SEO efforts can still underperform if you get certain …
Michael Smith
Last updated: May 25, 2020
For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and leads has been stagnant. Their …
