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Category: Search Engine Optimization
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
Michael Smith
Updated: April 12, 2021
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS. One camp sees blogs as primarily educational resources, and the other sees them as a way to generate leads and sell. What we’ve seen is that both camps (even the ones who view blogs as a lead …
Michael Smith
Updated: November 24, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support more manageable and efficient. Since marketing isn’t responsible for them, help desks or knowledge bases aren’t usually thought of as channels to bring in new …
Michael Smith
Updated: December 18, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of another agency, they were creating …
Michael Smith
Updated: December 18, 2020
In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus. The first being that we’ve developed a deep understanding of the common marketing problems that SaaS businesses face. We describe in the post that the biggest …
Dev Basu
Updated: September 24, 2021
TL;DR – Unlike other agencies, Powered by Search brings deep B2B SaaS marketing knowledge combined with an understanding of the strategic levers for business and revenue growth. This enables us to deliver on our Predictable Growth Framework and scale trials and demos at will for our clients. B2B SaaS companies who have grown through outbound …
Michael Smith
Updated: December 18, 2020
Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent …
Michael Smith
Updated: September 15, 2021
When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be the writer? What should we write about? How should we conduct our keyword research? We remember receiving an email from someone with a top-notch, in-house content …
Dev Basu
Updated: June 29, 2020
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves, …
Michael Smith
Updated: June 19, 2020
How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked at the existing articles on this topic, we realized essentially all of them omit the thing these SaaS companies are trying to understand: how do …
