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Category: Search Engine Optimization

AdWords’ Holiday Gift: Scripts Are Now Available for YouTube

The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on

Search Engine OptimizationWeb Analytics

Breaking Down Google’s Possum Update and What Role it Plays in Local SEO

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B testing, following the release of Google’s oddly-named “Possum” Update. The full impact is still being studied, but we  are already seeing 3 key changes that

Search Engine Optimization

How Google My Business’ New Graphical Summary Screen Will Help You

Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand

Search Engine Optimization

How Google’s Showcase Shopping Ads Will Affect Your Holiday Shopping Season

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and

Search Engine Optimization