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Category: Search Engine Optimization
Michael Smith
Updated: March 29, 2022
Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. So what’s going on? Based […]
Steven Boffa
Updated: December 18, 2020
Often referred to as “position zero”, the answer box is a rich snippet feature by Google which provides an immediate answer to a users question appearing above the search results. The answer box is selected from one of the results on the first page of Google which best answers the question […]
Steven Boffa
Updated: June 18, 2018
Does your site have poor traffic and low conversion rates? This is a problem that can really affect your website performance and goals. In this article, we will discuss what exactly is keyword cannibalization in terms of SEO and how it can negatively impact your website. We will also show […]
Matthew Hunt
Updated: December 18, 2020
Does Your Website Need SSL Certificate? The short answer is EVERY website needs an SSL certificate and needs to be migrated from HTTP to HTTPS as soon as possible. You may be asking questions like: Does my website need a SSL? Why is my website showing up as not […]
Ryan LeClaire
Updated: August 27, 2019
Merchants added more than290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify Plus, is enormously popular for the ease-of-use and customization it offers. Yet, some sellers feel that their products haven’t been […]
Ryan LeClaire
Updated: September 8, 2019
Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already achieved? Absolutely. Failing to invest the time, thought, and data into your transition can cost you hundreds of thousands of […]
Ryan LeClaire
Updated: December 18, 2020
The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You see their signs on lawns and billboards everywhere around town, but if you Googled realtors in your city, the name […]
Ryan LeClaire
Updated: December 18, 2020
Sometimes, you’re lucky enough to meet people who inspire you to do more. That’s what happened when I met the people from Furniture Bank. Powered By Search encourages its team to get involved with charities. So a few of us started looking for a charity who needed help with their […]
Ryan LeClaire
Updated: December 18, 2020
Are your mobile ads intrusive? If so, it’s time to change that. Google’s new mobile Interstitials Penalty takes effect today and will impact how advertisers position their mobile ads. “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may […]
Matthew Hunt
Updated: December 18, 2020
A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven […]
