The B2B SaaS Marketing Blog

If your B2B SaaS marketing funnel isn’t generating the ROI that you forecasted, most marketers approach the issue by making minor optimizations to various campaigns. While auditing each campaign and…

As cookieless tracking becomes the norm, many SaaS marketers are facing higher customer acquisition costs as they can’t use cookies to track and remarket to customers. As a result, you…

Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…

Many B2B SaaS marketers we talk to believe they’ve maxed out their PPC program’s efficiency and the only way to keep pace with their competitors is to increase their budget.…

B2B SaaS marketers often dedicate significant time, effort, and resources into attracting and engaging right-fit traffic only for most of it to never advance beyond the lead stage. When this…

The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…

B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…

Many SaaS companies we talk to have tried digital PR strategies without success. They spend thousands of dollars on link-building campaigns and receive only a few links that barely improve…

When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…

Our organic traffic is dropping. What should we do?  This is a conversation we’ve had with many SaaS marketers this year.   Generating qualified organic traffic is more challenging today because…

Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…