The B2B SaaS Marketing Blog

Somewhere between SEO and marketing automation, businesses are forgetting about branding. Yes, SEO carries the most fundamental aspect of branding – positioning. And yes, the funnel has become more sophisticated…

LinkedIn is a great professional tool, for not only individuals but businesses as well. Here are 7 reasons to download The Marketer’s Guide to LinkedIn and start incorporating the professional…

Today, digital marketers are faced with a challenge of multi-screen consumer engagement. Whether multiple devices are used simultaneously or sequentially, people utilize them to be more productive, learn new information…

The latest addition to the Powered by Search YouTube channel is a video explaining Google Web Analytics for 2014. New additions have been explained and old ones have been touched…

When it comes to content marketing, distributing said content is a pretty obvious part of the equation. It’s not enough to just create (and curate) stellar content, you’ve got to…

There has recently been a notable shift in best practice for B2B sales. Inbound selling is meant to appeal to the upcoming generation of buyers. Listed below are nine rules for…

Calculating return on investment is one of the most important parts of conducting SaaS pay per click marketing campaigns. Yet, many advertisers don’t give it much thought. If you aren’t…

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC…

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Lead Generation. Get the full guide for more details on how to generate leads and grow…

Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience…

When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re…

E-Commerce has become a significant revenue stream for companies across the globe, but how much do we really know about the consumer’s psychology when they purchase goods over the web? Research has…