The Saas Marketing Blog

If the right traffic visits your landing page and doesn’t convert, you’re not just wasting ad spend.  You’re also passing up the opportunity to convert the (roughly) 5% of prospects…

Most marketers create a buyer persona that spells out who uses the product, those people’s pain points, and the benefits they’ll receive from using the product. Yet after creating a…

Often referred to as “position zero”, the answer box is a rich snippet feature by Google which provides an immediate answer to a users question appearing above the search results.  The…

Does your site have poor traffic and low conversion rates? This is a problem that can really affect your website performance and goals. In this article, we will discuss what…

Does Your Website Need SSL Certificate? The short answer is EVERY website needs an SSL certificate and needs to be migrated from HTTP to HTTPS as soon as possible.  …

Merchants added more than290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify…

Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already…

The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You…

Sometimes, you’re lucky enough to meet people who inspire you to do more. That’s what happened when I met the people from Furniture Bank. Powered By Search encourages its team…

Are your mobile ads intrusive? If so, it’s time to change that. Google’s new mobile Interstitials Penalty takes effect today and will impact how advertisers position their mobile ads. “Starting…

A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with…

The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you…