Contents

    The B2B SaaS Marketing Blog

    InboundTO 17 Recap: Industry Experts on UX & CRO

    Last updated: May 4th, 2023

    InboundTOOn June 18 2014, the 17th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. Sponsored by Powered by Search, this month’s InboundTO featured discussions and presentations on UX design and conversion rate optimization.

    Logo Wall

    Genco Cebecioglu, CEO & Creative Director at Junction Design, kicked off the evening with a wonderfully engaging talk on the business importance of a good user experience. Dev Basu, CEO of Powered by Search, followed up with an informative discussion on conversion rate optimization. The duo then took questions from the audience and even analyzed some of the attendees’ websites. Additionally one lucky member won a copy of UX for Dummies.

    With a wealth of UX and CRO knowledge, the crowd met up for drinks after the event and had a great time!

    By the way, here’s a recap of the most popular inbound marketing events we’ve organized:

    Join the Inbound Marketing Toronto Meetup group and be on the look-out for our next event – it’ll take place in July.

    What you should do now

    Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:

    1. Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.