The B2B SaaS Marketing Blog

Many B2B SaaS companies we talk to struggle to drive leads with their lead magnets. For prospects to convert into customers, they need to feel a sense of certainty that…

Most SaaS companies have marketing attribution for paid channels, but marketers often find the data doesn’t provide actionable insights for two main reasons.  First, most marketers don’t track organic touchpoints. …

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we…

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not. The…

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

“If our website is functional, do we really need to do technical SEO?” This is a valid question. Many B2B SaaS companies realize that investing in technical SEO doesn’t necessarily…

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

“What’s the difference, in terms of deliverables, ROI, and expectations, between a marketing consultant and a marketing agency?” This is a question we often receive from prospects considering third party…