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5 Digital Marketing Lessons Taught By Transmedia Storytelling

Transmedia Storytelling is no new phenomenon, but as social media and mobile marketing grow in popularity, more companies have been using this digital marketing tactic as a way to integrate their brand for, and with, consumers. Digital Marketing doesn’t involve just social media, and while storytelling alone is a great way to improve your social [...]

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How To Prepare for Canada’s Anti-Spam Law (CASL)

On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also marks the day the Canada’s Anti-Spam Legislation (CASL) comes into effect. Although CASL may be the cause of headaches for marketers nationwide, it is actually [...]

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InboundTO 17 Recap: Industry Experts on UX & CRO

On June 18 2014, the 17th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. Sponsored by Powered by Search, this month’s InboundTO featured discussions and presentations on UX design and conversion rate optimization. Genco Cebecioglu, CEO & Creative Director at Junction Design, kicked off the evening with a wonderfully engaging talk on [...]

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Daily Inbound Marketing Mashup: Buyer Personas (06/19/14)

Happy Thursday!  If you are looking to become a master in the world of inbound marketing, then today’s mashup is perfect for you. The profile of your ideal buyer is information that your business must know in order better your overall sales and content strategies. Keep reading for some great tips on how to build your buyer persona(s) [...]

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Daily Inbound Marketing Mashup: Inbound Mistakes to Avoid (06/18/14)

Everybody makes mistakes, but it’s important that we all learn from them. In today’s Marketing Mashup, we take a look at a bunch of mistakes so that you don’t have to make them! The 5 Biggest Inbound Marketing Mistakes by Shannon Good Even seasoned inbound professionals are bound to make mistakes. It might help to know [...]

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Daily Inbound Marketing Mashup: Incredible Infographics (06/17/14)

Another day, another Mashup! It’s a wonderful Tuesday and we’ve got the latest infographic tips for your content marketing needs. Why You Should Use Infographics To Get Leads From Your Website by Simon Campbell An infographic is one of the best ways for you to use images in your content. Not only do they add a [...]

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