The Saas Marketing Blog

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

“What’s the difference, in terms of deliverables, ROI, and expectations, between a marketing consultant and a marketing agency?” This is a question we often receive from prospects considering third party…

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…

Most B2B SaaS companies dismiss Facebook ads, as the platform is primarily used for personal connections rather than product research or professional recommendations. Yet this belief also means Facebook ads…

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve…

LinkedIn ads are certainly more expensive than they were several years ago and many of the SaaS marketers that come to us are disappointed by their ROI. However, we’ve found…

Many mature SaaS marketing teams reach a plateau with Google Ads campaigns. We keep hearing demand generation leaders at SaaS companies say, “We’re spending 15, 50, 100 thousand dollars in…

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar…

Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and…

Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers?  Do you want to know how healthy your AdWords campaigns are?  Then you are going…

Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2%…