The Saas Marketing Blog

Articles by category: PPC Marketing

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

Updated: February 25th, 2021

Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

Read more

The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display

The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display

Updated: February 9th, 2021

  When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can…

Read more

How to Leverage SaaS Customer Review Sites

How to Leverage SaaS Customer Review Sites

by 

Updated: May 13th, 2024

Most B2B SaaS companies realize that review sites like G2, Capterra, and TrustRadius heavily influence buying decisions, yet few companies know how to effectively leverage these sites to drive sales.…

Read more

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

by 

Updated: January 6th, 2021

In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…

Read more

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Updated: December 14th, 2023

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact,…

Read more

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

by 

Updated: November 5th, 2020

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

Read more

Top 22 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 22 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

by 

Updated: June 12th, 2024

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

Read more

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

by 

Updated: April 26th, 2024

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

Read more

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

by 

Updated: April 29th, 2024

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we…

Read more

The “Boomerang Method” Remarketing Strategy for SaaS

The “Boomerang Method” Remarketing Strategy for SaaS

Updated: June 13th, 2023

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not. The…

Read more

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

Updated: May 4th, 2020

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

Read more

SaaS PPC Campaigns Falling Flat? Here’s Our Exact SaaS PPC Optimization Process

SaaS PPC Campaigns Falling Flat? Here’s Our Exact SaaS PPC Optimization Process

Updated: February 15th, 2024

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

Read more