The Saas Marketing Blog

Having been working in pay per click marketing for over 5 years now, if I have to put together a list of top 10 most frequently asked PPC questions, there…

Managing a PPC account can be overwhelming. VERY overwhelming. There are so many levers and switches that can be adjusted in your account, many of which can have their own…

Every time a user enters a search query, businesses are presented with an opportunity to engage with a potential customer, earn their trust, and in turn their business. This can…

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC…

Calculating return on investment is one of the most important parts of conducting SaaS pay per click marketing campaigns. Yet, many advertisers don’t give it much thought. If you aren’t…

This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few…

Let’s face it, competition sucks. Wouldn’t it be nice to just have your ad only be displayed for a keyword? Instead, our ad usually becomes just another one in a…

Before you jump into a campaign, you need to get a firm grasp of what your PPC landscape is.  You can do a little competitor research, and really think about…

Powered by Search is excited to announce the recipients of our nonprofit pro bono consulting services giveaway!  All of the applications we received were of high caliber: well-written, supported meaningful…