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Category: PPC Marketing

The Beginner’s Guide to PPC Advertising

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Pay per click advertising is so passé,” some say. Why is that, when in fact PPC ads account for 65% of

PPC Marketing

The Big List Of Guides For PPC Advertising

This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few months ago, I would constantly be combing the internet on how-to’s and guides on ppc. I wanted to immerse myself on the topic, and luckily

PPC Marketing

Adapting to Your PPC Competition – Simbound Part 4

Let’s face it, competition sucks. Wouldn’t it be nice to just have your ad only be displayed for a keyword? Instead, our ad usually becomes just another one in a group of ads all vying for a click on the page. In Simbound, I’ve had the luxury of only competing against 2 other human players.

PPC Marketing

What is RTB? Complete Guide to Understanding Real-Time Bidding (Part I)

By now you’ve probably heard about real-time bidding (RTB), the technological breakthrough that’s made it possible for advertisers to use data to target individual users in real time. In recent years, RTB has exploded onto the digital ad scene and the fun is just getting started. According to eMarketer, we can expect double-digit increases in RTB spending

PPC Marketing

Identify your PPC Landscape with Competitor Research

Before you jump into a campaign, you need to get a firm grasp of what your PPC landscape is.  You can do a little competitor research, and really think about where you are targeting your ad dollars. Imagine that you’re opening a brick-and-mortar retail store. You’re selling something that you’re really passionate about, and this

PPC Marketing

Pro Bono Consulting: 5 Nonprofits Chosen

Powered by Search is excited to announce the recipients of our nonprofit pro bono consulting services giveaway!  All of the applications we received were of high caliber: well-written, supported meaningful initiatives, and tangible ways that our SEM expertise could contribute to the ongoing success of their initiatives.  Maybe it was the holiday spirit, but most

Inbound MarketingPPC Marketing