The Saas Marketing Blog

Articles by category: PPC Marketing

How to Navigate Cookieless Tracking in B2B SaaS Marketing

How to Navigate Cookieless Tracking in B2B SaaS Marketing

Updated: April 17th, 2024

As cookieless tracking becomes the norm, many SaaS marketers are facing higher customer acquisition costs as they can’t use cookies to track and remarket to customers. As a result, you…

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The B2B SaaS Google Ads Search Campaigns Blueprint

The B2B SaaS Google Ads Search Campaigns Blueprint

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Updated: April 15th, 2024

Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…

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B2B SaaS PPC Tactics for Re-Accelerating in 2024

B2B SaaS PPC Tactics for Re-Accelerating in 2024

Updated: April 10th, 2024

As markets reaccelerate, your competitors will increase their ad spend, making the PPC landscape more competitive. Many B2B SaaS marketers we talk to believe they’ve maxed out their PPC program’s…

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Why we use the four I method of reporting on marketing

Why we use the four I method of reporting on marketing

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Updated: October 3rd, 2023

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

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B2B SaaS Marketing in a recession: How to make investments when the economy is rough

B2B SaaS Marketing in a recession: How to make investments when the economy is rough

Updated: October 27th, 2023

Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started…

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Why cost per lead increases (and how to decrease your CPL)

Why cost per lead increases (and how to decrease your CPL)

Updated: November 23rd, 2023

If your budget was slashed but you still need to hit numbers, reducing your cost per lead is an obvious solution, though it’s easier said than done. Many B2B SaaS…

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Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

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Updated: February 7th, 2022

When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

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How to diagnose a drop in paid media conversions

How to diagnose a drop in paid media conversions

Updated: October 8th, 2021

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads –…

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How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

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Updated: November 23rd, 2023

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

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3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company

3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company

Updated: January 19th, 2024

In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space and…

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B2B SaaS Case Study: How We Improved Sales by 5% with 30% Less Ad Spend

B2B SaaS Case Study: How We Improved Sales by 5% with 30% Less Ad Spend

Updated: November 23rd, 2023

Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells…

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How to Forecast Paid Marketing ROI for B2B SaaS

How to Forecast Paid Marketing ROI for B2B SaaS

Updated: January 8th, 2024

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll…

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