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Category: PPC Marketing

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve learned from discussions with prospects and clients that there is a tendency to make false assumptions about their optimal customer-channel fit, often because of past

Content MarketingConversion Rate OptimizationPPC Marketing

Why We’ve Transitioned to a B2B SaaS Marketing Agency

Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry.  Here’s an example of the scenario: we’d be

Content MarketingConversion Rate OptimizationLocal SEOPPC Marketing

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which

PPC Marketing

QUIZ: How Savvy Is Your AdWords Marketing?

Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers?  Do you want to know how healthy your AdWords campaigns are?  Then you are going to want to take this 3-minute AdWords quiz.  Finally, you’ll discover whether you are a PPC laggard or PPC market leader by taking our “AdWords

BlogPPC Marketing

Everything You Need to Know about Retargeting [Infographic]

Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy.  This is why for most website’s returning visitors convert higher than first time visitors. User completes an action like a purchase User abandons the shopping cart User browses a product

PPC Marketing

How to Tweak AdWords to Increase Phone Leads by 3X

Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to not get enough leads it makes it harder to prove ROI and to sell new franchises, which leads to stunted growth. Even worse, when your

PPC Marketing