Category: PPC Marketing
Dev Basu Last updated: September 16, 2019 Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be …
Dev Basu Last updated: September 13, 2019 Google Display Network (GDN) reaches around 90% of internet users, and yet we continue to find that many SaaS companies choose not to leverage it. This is just one of several opportunities being missed that’s leading companies to hit a ceiling with their Google Ads spending. This issue has been coming up in a lot …
Dev Basu Last updated: September 3, 2019 At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which …
Matthew Hunt Last updated: September 28, 2017 Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and we’ve had these questions come up so many times, we decided to write a post so you can learn ‘what to look for’ and ‘what …
Matthew Hunt Last updated: August 27, 2019 Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers? Do you want to know how healthy your AdWords campaigns are? Then you are going to want to take this 3-minute AdWords quiz. Finally, you’ll discover whether you are a PPC laggard or PPC market leader by taking our “AdWords …
Ryan LeClaire Last updated: September 8, 2019 Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2% doing that you’re not? What separates the successful campaigns from the sucky ones? Most often, the failure is an event, not a “bad” company. In …
Kevin Kai Last updated: June 30, 2017 Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy. This is why for most website’s returning visitors convert higher than first time visitors. User completes an action like a purchase User abandons the shopping cart User browses a product …
Matthew Hunt Last updated: May 10, 2017 Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to not get enough leads it makes it harder to prove ROI and to sell new franchises, which leads to stunted growth. Even worse, when your …
Matthew Hunt Last updated: May 10, 2017 Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising. Look at the AdWords targeting options infographic below to see all the different options available. From our experience, most advertisers are not leveraging these options …
PbS Staff Last updated: December 5, 2016 With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing …
