Category: PPC Marketing
Dev Basu Last updated: February 4, 2020 For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are …
Brandon Coward Last updated: January 3, 2020 There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day …
Dev Basu Last updated: October 25, 2019 In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve learned from discussions with prospects and clients that there is a tendency to make false assumptions about their optimal customer-channel fit, often because of past …
Brandon Coward Last updated: October 24, 2019 In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. The reason LinkedIn works so well …
Dev Basu Last updated: September 20, 2019 Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be …
Dev Basu Last updated: September 13, 2019 Google Display Network (GDN) reaches around 90% of internet users, and yet we continue to find that many SaaS companies choose not to leverage it. This is just one of several opportunities being missed that’s leading companies to hit a ceiling with their Google Ads spending. This issue has been coming up in a lot …
Dev Basu Last updated: September 3, 2019 At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which …
Matthew Hunt Last updated: September 28, 2017 Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and we’ve had these questions come up so many times, we decided to write a post so you can learn ‘what to look for’ and ‘what …
Matthew Hunt Last updated: August 27, 2019 Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers? Do you want to know how healthy your AdWords campaigns are? Then you are going to want to take this 3-minute AdWords quiz. Finally, you’ll discover whether you are a PPC laggard or PPC market leader by taking our “AdWords …
Ryan LeClaire Last updated: September 8, 2019 Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2% doing that you’re not? What separates the successful campaigns from the sucky ones? Most often, the failure is an event, not a “bad” company. In …
