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Category: PPC Marketing
Jessica Boisvenue
Updated: October 8, 2021
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads – but nowhere is this scarier for a marketing team than when they’re investing large portions of their budget into a channel that suddenly stops performing. …
Michael Smith
Updated: September 24, 2021
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right agency and that soon they’ll be able to reliably scale trials and demos. But the reality is not always so straightforward. In fact, one of …
Jessica Tozer
Updated: June 3, 2021
Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells fitness business software. When they came to us, they were spending 180% of their PPC ad budget — almost double the amount they had budgeted. And …
Brandon Coward
Updated: May 17, 2021
One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do accurate forecasting. Typically they’re missing …
Marc Thomas
Updated: March 24, 2021
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among our clients, only two out of 10 even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter Ads …
Brandon Coward
Updated: May 17, 2021
When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can be factors. But there’s another piece to the puzzle that we think deserves more attention: ad creative. Here’s why: From an emotional standpoint, ad creative …
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
Michael Smith
Updated: September 1, 2021
In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a viable channel for lead generation, because they view it more as a B2C channel. When Titan GPS (a B2B SaaS company making fleet tracking management …
Brandon Coward
Updated: December 18, 2020
Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than clear cut. For some businesses, …
Michael Smith
Updated: May 17, 2021
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure …
