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Category: PPC Marketing
Michael Smith
Updated: June 14, 2022
Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting on marketing is the key to making the best decisions for your business, and it’s near impossible to create an effective strategy without it. There …
Marc Thomas
Updated: May 17, 2022
Winter is coming. The economy is, sooner or later, going to go into recession. This will be rough for SaaS companies. Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started making significant lay-offs and, …
Jessica Tozer
Updated: March 23, 2022
When your ad campaigns are going well and you’ve established a good lead quality, the obvious next step is to look at how you can scale them. It should be simple, right? You’re already getting profitable leads at a good CPL (cost per lead), so all you need to do is increase your budget, and …
Dev Basu
Updated: April 1, 2022
When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they’re winning. In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad leads, high spend and almost …
Jessica Boisvenue
Updated: June 22, 2022
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads – but nowhere is this scarier for a marketing team than when they’re investing large portions of their budget into a channel that suddenly stops performing. …
Michael Smith
Updated: April 1, 2022
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right agency and that soon they’ll be able to reliably scale trials and demos. But the reality is not always so straightforward. In fact, one of …
Brandon Coward
Updated: April 1, 2022
In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space and their ideal customer is chain restaurants in Canada with 10 or more stores. Well, there are only about 50 restaurant chains in Canada that …
Jessica Tozer
Updated: June 3, 2021
Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells fitness business software. When they came to us, they were spending 180% of their PPC ad budget — almost double the amount they had budgeted. And …
Brandon Coward
Updated: May 17, 2021
One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do accurate forecasting. Typically they’re missing …
Marc Thomas
Updated: June 22, 2022
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among our clients, only two out of 10 even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter Ads …
