Sign up for Exclusive SaaS Marketing Tips

Explore Blog Topics:

Category: PPC Marketing

Marketing in a recession: How to make marketing investments when the economy is rough

Winter is coming. The economy is, sooner or later, going to go into recession. This will be rough for SaaS companies. Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started making significant lay-offs and,

Positioning and MessagingPPC MarketingSearch Engine Optimization

How to diagnose a drop in paid media conversions

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads – but nowhere is this scarier for a marketing team than when they’re investing large portions of their budget into a channel that suddenly stops performing.

PPC Marketing

How to Forecast Paid Marketing ROI for B2B SaaS

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do accurate forecasting. Typically they’re missing

PPC Marketing