The Saas Marketing Blog

Articles by category: PPC Marketing

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

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Updated: September 13th, 2023

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

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The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

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Updated: April 26th, 2024

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

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How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

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Updated: October 3rd, 2023

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…

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Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Updated: January 3rd, 2020

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…

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Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

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Updated: September 19th, 2023

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve…

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B2B SaaS LinkedIn Ads: Why Your Campaigns Aren’t Working and What to Do About It

B2B SaaS LinkedIn Ads: Why Your Campaigns Aren’t Working and What to Do About It

Updated: May 27th, 2024

LinkedIn ads are certainly more expensive than they were several years ago and many of the SaaS marketers that come to us are disappointed by their ROI. However, we’ve found…

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Having Trouble Scaling Your SaaS Google Ads Campaigns? Here’s What You’re Likely Missing

Having Trouble Scaling Your SaaS Google Ads Campaigns? Here’s What You’re Likely Missing

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Updated: July 4th, 2023

Are your B2B SaaS Google Ads campaigns tapping out after a specific budget threshold? If every time you try spending more your conversion quality tanks and your cost per demo…

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What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

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Updated: April 29th, 2024

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar…

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7 PPC Mistakes You Should Fire Your Agency For Immediately

7 PPC Mistakes You Should Fire Your Agency For Immediately

Updated: September 28th, 2017

Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and…

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QUIZ: How Savvy Is Your AdWords Marketing?

QUIZ: How Savvy Is Your AdWords Marketing?

Updated: September 15th, 2017

Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers?  Do you want to know how healthy your AdWords campaigns are?  Then you are going…

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What to Do When You’re Wasting Your Adwords Budget and Getting a Low ROI

What to Do When You’re Wasting Your Adwords Budget and Getting a Low ROI

Updated: July 6th, 2017

Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2%…

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Everything You Need to Know about Retargeting [Infographic]

Everything You Need to Know about Retargeting [Infographic]

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Updated: June 30th, 2017

Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy.  This is why for most…

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