The Saas Marketing Blog

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

The process of developing a B2B SaaS product page often looks like this: Look at competitors’ product pages for inspiration. Compile various elements from competitors’ pages to create a wireframe.…

Aesthetic improvement is often the primary focus of most SaaS blog designs, but a visually appealing blog doesn’t necessarily convert.   For many SaaS blogs, the only option for prospects to…

Landing pages or web pages are often used interchangeably, but they aren’t the same thing.  So which one should you use? The goal of a landing page is to convert…

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

Many B2B SaaS companies we talk to struggle to drive leads with their lead magnets. For prospects to convert into customers, they need to feel a sense of certainty that…

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…

If the right traffic visits your landing page and doesn’t convert, you’re not just wasting ad spend.  You’re also passing up the opportunity to convert the (roughly) 5% of prospects…