The B2B SaaS Marketing Blog

Why Your Site’s Jump in Traffic Referrals May Be Spam

Why Your Site’s Jump in Traffic Referrals May Be Spam

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Updated: May 3rd, 2023

Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While…

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How Google’s Ad Customizer Toolbox Can Boost Your CTR

How Google’s Ad Customizer Toolbox Can Boost Your CTR

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Updated: December 5th, 2016

With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between…

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How Customers Will Soon Message You Right From Google Search Results

How Customers Will Soon Message You Right From Google Search Results

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Updated: December 2nd, 2016

If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a…

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You Can Now Send LinkedIn Sponsored InMail Yourself, Without an Account Rep

You Can Now Send LinkedIn Sponsored InMail Yourself, Without an Account Rep

Updated: November 16th, 2016

LinkedIn is making it easier for you to send sponsored direct messages, which gets you directly into your target market’s inbox at a scaleable price. Previously, you could send sponsored…

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Game Changer – Google’s New Local Ads

Game Changer – Google’s New Local Ads

Updated: November 12th, 2016

It looks like Google is testing a new local ads format in the search results and it could be a game changer.   What Google is testing is captured below…

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Google’s Click-to-Message Ads Lets Your Customers Send You Texts

Google’s Click-to-Message Ads Lets Your Customers Send You Texts

Updated: November 11th, 2016

65% of surveyed consumers said that they’d consider using messaging to connect with a business to get information, or to schedule an appointment. Of course they would. They likely used…

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Google Releases Recommendations for Getting Your Progressive Web Apps Indexed

Google Releases Recommendations for Getting Your Progressive Web Apps Indexed

Updated: November 10th, 2016

Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read…

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Instagram Shopping Will Soon Bring Users to Your Online Store

Instagram Shopping Will Soon Bring Users to Your Online Store

Updated: November 4th, 2016

Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store,…

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Did Facebook Just Become Your Best Lead Generation Machine?

Updated: October 21st, 2016

The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order…

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InboundCon 2016 Decks & Notes

Updated: October 11th, 2016

Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team.…

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Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Updated: September 29th, 2016

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…

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Do You Need to Worry About Google’s “Penguin Penalty?”

Updated: September 26th, 2016

Are you worried about what Google’s new Penguin 4.0 update will mean for your business? This update has been in the works for almost 2 years, and it’s finally here.…

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