The B2B SaaS Marketing Blog

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an…

Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes…

They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value…

They say bosses only listen to “WIIFM”… What’s in it for me? If you’re wondering how to convince your boss to send you to InboundCon, you simply have to show…

6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…

Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed…

Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be…

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have…

The latest update to AdWords’ ad extensions allows you to immediately grab your would-be customers’ attention. The price extensions will help drive more qualified clicks and allow you to showcase…

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple…

Google’s new local inventory ads put searchers one click away from your inventory, at the exact moment they want to buy it. The new local inventory ads display your products…

Today at SMX, Google unofficially announced that the Local 3-Pack is going to start containing an ad soon. So the 3-Pack will effectively become two organic listings, plus one paid…